Interaction Design Method: Use fragmentation time to make the experience more efficient

Article Description: talking about the efficient fragmentation time.

Just as Weibo, in the mobile internet era, the user's "short, frequent, fast" appeal more strongly. Mobile users are mostly using fragmented time to enjoy services, banks queue, take the subway, take the bus, the elevator ... When looking closely at the use of these "road warriors", the importance of efficiently serving the user's fragmented time is deeply felt. A similar design sharing was conducted across departments last year, focusing on three levels of efficiency: Functional framework, operational task flow, control elements, and so on. Here are some ways to share your experience with more efficient design methods.

Functional Requirements Level

"You flee, or do not flee, choose to be there, lingering." A bunch of functions at the same time for the user to choose, use is no matter if also efficient. As Fanson said the product manager's perspective, there will always be an endless function KPI, even if this does not add, the next iteration or version will still be faced. So how to Pondol in front of the function, is to let users in the debris time efficient use, starting from the functional requirements is the first step!

One: "1 > N" highlight the core

Most of the product function points are relatively strong, often a point of processing, the relationship between the various details, points and points between the depth of the entanglement is difficult to grasp. When dealing with the idea of "parallel demand", it is often difficult to balance most needs. In the experience of QQ music large and small numerous PK, profound understanding: adhere to the "1 > N" Design principles, do a better job than doing more than mediocre can improve the efficiency of the experience. Highlight core functional requirements, make the product easier to use, and make the job more agile. It is also an important angle to embody the designer's ability to grasp the function point design with emphasis and level.

Case: Effective subtraction of mobile phone QQ music

Cell phone QQ Music player that has been effectively subtraction

The QQ music player discards the nine Sudoku form, changes nine function point parallel processing method, highlights the target user listens to the music, looks at the lyrics and so on key demand, directly uses the tab page to check left and right to switch the navigation, lets the user intuitively view the operation. Android version of the QQ music player, but also directly highlight the need to listen to music, the use of touch screen characteristics, the default player interface on the relative weakening of the setting, selection and other functions, put them in the second operation level, to "Jane" wins "complex".

Two: Grasp the global navigation

Community type, electric quotient class, platform class, tool class ... Product shape is different, in a narrow screen effectively build product base form is a work with chains and dances. In the era of non touch screen, the cost of navigation is much higher than the touch screen era, so that users to experience a faster access to the results has been the pursuit of designers. For the product with information acquisition as the core, Tab and list navigation is the first choice, and the leading navigation is to be launched in the 1 level. For operation-oriented applications (except for game class immersion applications), Sudoku class navigation is the focus of choice and aims to establish a stable operation mapping.

Operational task Flow Level

Click, click again, click again, click again ... It is dangerous to expect users to see the results through more operations. In the product's operation task flow, one more click, always means the user pay time and the cost of finger movement (sometimes this problem is accumulated for a long time is worrying)! The less the path to achieve the goal, the more efficient the user is at achieving the goal, and the corresponding negative emotions such as complaining and anxiety in the fragmented time can be effectively controlled.

One: Timely presentation

In terms of the time scale of the user experience, it is usually unacceptable for a mobile terminal to have more than 10 seconds to complete the task experience. Let users from the beginning of contact with the product "quickly" up, the need for tools, guidelines properly set in the current see, improve efficiency, reduce the burden.

Case 1: Default rendering virtual keyboard

The iphone version of Tencent Weibo landing interface, the default to provide virtual keyboard. Direct rendering of input configuration reduces keyboard exhale operation.

Case 2: Instant Search

The user does not have to wait until the entry ends, and the instant Search results in the input. Reduce the input operation, but also weaken the small screen virtual keyboard difficult to use.

Second: customization, fast

Users always have a variety of expectations of the product, personalized requirements are always called to be further satisfied. However, this is a great challenge to design on the basis of Tencent's massive users. Should fully understand the limitations of user capacity, the type of product behavior (such as operating posture, visual trends, touch and so on) refined out, further in-depth design.

Case 1: Quick Links

QQ Browser Fast link is based on the user's web browsing habits, providing a direct access to the area of a way. On the basis of web browsing, the customization of the "Add Bookmark", "Add fast link" and other functions, but also make the product for individual users more full.

Case 2: Custom Around

Users in the QQ browser can be a single hand page, custom left and right operation habits, especially in the resistance screen equipment to provide this design is particularly easy to use, because the user's hands are not dexterous.

Three: Consistency

This need not be discussed, especially for large companies of a wide range of products, under the guidance of relevant norms, reduce the cost of operating learning, the formation of a unified brand awareness, it is important to maintain consistency. It should be noted that consistency should be consistent with a wider range of user life knowledge and experience to avoid conflict.

However, in the case of multiple systems, multiple terminals, there is a new problem with consistency: how to meet the consistency of multiple products? The consistency of the fission platform? Consistency of hardware operations? ...... Have the opportunity to delve into it.

Four: Avoid interrupting

Imagine that you are addicted to Web browsing, book reading, or game battles, suddenly suspended by another task. This is a frustrating situation. Under these usage scenarios, users cannot experience the product in a process. Vera has also been reminding me: mobile phone product experience to be able to "fast forward fast out." Just as the iphone QQ bucket landlord game in the rapid licensing, licensing, licensing, etc., to ensure that players in the specific operation of the process, simplicity. In particular, it avoids the interruption of modal dialogues, which are often seen in Symbian and iphone designs.

Case: Auto Switch network

In the iphone QQ bucket landlord, automatically detect the user network, in the back to provide network switching, rather than asking users how to choose, self-confidence to help users link experience process.

Control element level

There are a variety of control types (the controls that are involved with a product in the following illustration), and the more detailed and efficient experience is often hidden in these control elements. As far as possible in the design of pop-up box check box to avoid the form, reduce the query, such as in the search box to actively push some users commonly used keywords, popular keywords; The following is a quick switch between the account number of the Drop-down list ... The precision of the elements can ensure the use of fast. The design of control elements is also evolving optimization, and the improvement of quantity can promote the leap of quality.

Tencent Mobile Terminal Product Control Specification Directory

Follow effective rules

Some scientific laws such as "Non-linear of Time Perception", "7±2" current memory, graphic enhancement of text expressiveness, etc. can provide efficient experience for products.

Case: Menu of "7±2" principle

In the last century, Miller's research showed that our short-term memory can only save 7±2 items at the same time. In a variety of Tencent Wireless Symbian products, menu design, follow the "7±2" the current memory rules of the information item. Of course, we can further explore how to improve the menu classification, the experiment also proved that the broad and shallow trees are more suitable than narrow and deep trees, you can also explore the keyboard machine menu on the design of the partition line is necessary (such as S60 V3 on the Skyfire) ...

Summary

At the functional level, the core, grip navigation;

In the task flow level, provide customization, fast forward fast, consistent operation, avoid interruption;

On the control element, follow the scientific effective law;

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These are the design methods that are designed to serve the users ' efficient use of fragmented time and to make the experience faster, especially for small-screen mobile terminals. Some methods are not suitable for pad products. The design of pad products has the characteristics of the intersection of Web pages and small screen terminals, and there are great differences in design ideas and experience modes. Look forward to the precipitation in this direction can be shared!