Jack Ma sends an internal mail call for staff to prepare for winter

Everybody Ali Person:

to Alibaba business-to-business stock price trend, I think everybody's mood must be very complicated! Today I would like to talk to you about my current situation and the future of some views, perhaps a little help to everyone.

As you may recall, at the February staff meeting I said: Winter is coming, we have to prepare for the winter! At that time many people disagree! In fact, our stock after the listing was fired to nearly 3 times times the issue price, in a applause, behind the clouds and thunder is getting closer. Because of any fast-growing passion and fanaticism, the speed of retreat will be equally alarming! I do not want to see a lack of rational thinking about stock prices. Last year in the listing ceremony, I said that we will, as always, will not change our sense of mission because of the listing. In the face of future stock market, I hope we forget the fluctuation of stock price, remember customer first! Remember our long-term commitment to our clients, to our society, to our colleagues, to our shareholders and to our families. When these promises are honoured, the stock will naturally reflect the value you create for the company.

Our basic judgment on the global economy is that there will be big problems in the economy and that the economy is likely to enter very difficult times in the coming years. My view is that the whole economic situation is not optimistic, the next winter will be longer than we think! More Cold! More complicated! Let's get ready for the winter!

What should we do with winter?

First, have the confidence and preparation for the winter!

Winter is not terrible! The terrible thing is we're not ready! The terrible thing is we don't know how long it is, how cold it is! Opportunity before everyone is equal, and disaster is all equal! The more prepared they are, the more opportunities they will have to survive. A strong desire for survival and confidence in the future, coupled with adequate ideological and material preparation, is an important guarantee for winter. Ali Group has experienced the last round of Internet winter, SARS and a series of blows, we have a certain ability to combat. Last year's grasp of the listing of financing opportunities, and let us have more than 2 billion of dollars in winter cash reserves. At the beginning of the group, the strategy of "digging deep holes, accumulating grain, doing a better job" has begun to be resolutely implemented in various subsidiaries. I want to the arrival of the winter, Ali people should take out the pride of the year: If not Now, when?! If not me,who?!! (At this moment, not me!) 2001 we said to ourselves: being the last man standing! Even on our knees, we'd be the last to fall! With Ali's strength today maybe we will not fall, but today we have a greater responsibility than ever, we not only to let ourselves not fall, we also have the responsibility to protect our customers-the world believe and rely on Alibaba service tens of millions of of small and medium-sized enterprises can not fall! In today's economic situation, many enterprises will face great challenges to survive, to help them tide over the difficulties is our mission-is "Let the world is not difficult to do business" in today's most perfect interpretation! We have to keep in mind: if our customers are down, we will not see the next spring sun!

The second thing is to do the winter!

A great company is not only because of the number of opportunities it can seize, but because it can be carried over again and again by the extinction! 2002-2003, we caught the internet of the cold winter to do Ali Enterprise culture, organizational structure and talent training construction. Today, we are thankful for the opportunity we have given us last year to go public, and we must also learn to appreciate the tremendous opportunities that the world economic adjustment has brought to us today. Alibaba from 18 entrepreneurs to today more than 10,000 people, our culture, organization and talent building also under the rapid growth of the challenges, but also get the opportunity, let us this five years of vigorous experience of the formation of Taobao, Alipay company, the acquisition of China Yahoo, the creation of Ali Software, Ali mother and Investment Word-of-mouth network until last year listed. We hope to have a few years of rest time, thanks to this time has given us one such opportunity.

After careful deliberation, we decided that we were accustomed to the principle of "customer first, employee second, shareholder third".

Define Ali's development goals for the next decade:

1. Ali Group to become the world's largest E-commerce service provider!

2. Build the best employer company in the world!

To achieve the above goals, we must first seize the opportunity to winter! Let us once again return to the basic point of business-the principle of customer first, grasp all the opportunities in danger. The courage of a mighty army is often not born in the midst of the rush, but in the calm and composure of the retreat. A great company will also be reflected in the bad economic situation, still embrace the change with optimism and positive attitude, adjust, learn and grow in the difficulty.

The great potential of the Chinese market and its positive influence on the world economy will play a more and more substantial role in the future world economy, and we are glad to see leaders from all over the world know more about synergy and communication than ever before, and we see the world in common with diseases, tsunamis, earthquakes, The high unification of natural disasters such as the warming of the atmosphere, we have reason to believe that the countries of the world will certainly show more positive efforts and wisdom on the important issues of the survival and development of the human society in the economic development. I also believe that this crisis will bring about a major change in the world economy with a single dollar economy, and that the world economy will move towards more openness and pluralism. And the Internet economy driven by E-commerce will play an amazing role in this change! "Stimulate consumption, create employment" will be our electronic commerce in this transformation of the great mission and opportunity. We firmly believe that the future of E-commerce is bright, and can really help our SME customers to change the adverse economic situation. 10 years from now, because of today's change, we will see a different world!

You Ali people, let us participate in and witness this change!