Job Shanghui: An active defender and an attacker

Shanghui, with 1 billion of cash in hand and readily replaceable stocks, is waiting for an opportunity to acquire. The business of the new model will be the focus of his search.

Don't do anything stupid when it's good, don't stop doing the right thing when you're in a bad time.

Job (51job) CEO Shanghui on the company's operations since the largest summary of these two words.

"So have you ever done anything stupid at the same time?" ”

Resplendent, the consultant's CEO, smiled and said, "not too late." "I think luckily, when a lot of people told him to do something from what seems to be a mistake right now, the company's shares fell off immediately."

Shanghui always seem so happy, relaxed state. But he also admits that he used to run around like a chicken without a head and not find a way.

2005, the company suffered the biggest twists and turns, 2003 and 2004, the company's development rate of more than 60%, but 2005 has dropped to 24%, after the listing of personnel, office space increased, as well as 1 million U.S. dollars per quarter attorneys fees, all let the cost surge. The next investor's inaccurate lawsuit against the company's forecasts was delayed until September 2006, although it was not accepted by the court.

It was not until 2006 that he gathered his bad mood and found the direction again,

However, his ease did not last long, "Wolf" again.

"Wolf" is "Chinahr", the company was United States network recruitment company giant Beast shares 40%, and hired a former vice president of Huawei, the company advocated "Wolf culture", in the market rolled up a whirlwind. Two years in a row, Chinahr announced that he was growing faster than job, and the company set up the industry's largest call center, launching a "video job" called the fourth generation of recruiting products. Invest 100 million yuan for the market, in the subway, television, the image of Superman to attract popularity.

"Wolf" and Zhaopin, last September, just received huge financing. Wolves also have countless local talent networks, search-and-search sites, and social-networking companies that cut into the field of talent recruitment.

The recruiting industry has become a capital-intensive, advertising and market-intensive zone. All kinds of voices are talking, the opponents are marching.

51job What's wrong? Are you faltering under your opponents ' press?

Shanghui admits he was a little nervous at one point. Even as he went to the United States last month, many investors were looking at competitors ' impact on the industry.

But he was quick to stabilize his footing.

"We are still the 40%~50% of the entire online market, and we have been twice times more than our rivals ' earnings by studying the earnings of our competitor's foreign investors, which has been maintained for the past 18 months." "The argument that Shanghui and rivals have surpassed 51job in online recruitment is controversial in the market," he said.

Shanghui doesn't think he's doing nothing, and even unlike many companies, his subordinates don't think their bosses are "low-key". Shanghui seems to be adopting a positive defensive strategy.

He didn't invest in a call center. The reason is "it's better to do business in China or face-to-face." "And China's wages are not high.

He also did not do video recruitment. The reason is "China's bandwidth is not yet supported".

Nor did he advertise on the mass of subways and television stations. But in 2006, the company also quietly spent more than 600 million yuan.

Shanghui said that the money to invest in a practical place, last year in the network construction investment, two computer rooms to connect the backbone of telecommunications and netcom, and many internet companies are only connected to the tertiary node. The Unicom backbone means a significant increase in network response speed. Can withstand more than 30 million times a day browsing volume.

And once a year, 51job have to do a Web user interface of the revision.

Another piece of investment in the search engine development, Shanghui Complacent is, do the search, if the importation of "CEO" this condition, there will be more than 200 related positions immediately present.

and competitors focus on online recruitment, do not do newspaper job ads compared to Shanghui does not intend to move to the newspaper recruitment, he said, even in the United States and Japan and other countries, not a newspaper recruitment ads less than the internet, the giant beast in the United States and the newspaper, Yahoo in the United States did not beat the newspaper, "not to die on the alliance with" is a better strategy.

Shanghui says his main focus is on internal organizational development. Because an organization from 10 to 100 people to 1000 people, the difference is not small, but from 1000 people across to 10000 people when the difference is very big. At present, job has 3,500 employees. Management is much more difficult than it used to be.

So, in job. The organizational structure is adjusted once in 2-3 years; a man is tired of a live two, only the constant adjustment has new challenges. In addition to constantly give staff space, and constantly give them to try.

"2008, the industry will shuffle," Shanghui said, the market can not accommodate so many enterprises at the same time, when the venture capitalists spend the money after the market will happen a lot of integration.

And the biggest worry is not the same type of enterprise challenges. Because the competition between themselves and these enterprises is homogeneous. Fear comes from the impact of the new model. In the United States, he argues, the behemoth challenger is also a network of people like Linkin and classified information providers represented by Google.

But Shanghui, with 1 billion yuan in cash and ready to swap stocks, is waiting for an offer. The business of the new model will be the focus of his search. This may be the offensive weapon that appears to be the chief executive who has been acting as a "defender".

Of course, in the second half, the main task of 51job is the expansion of the region, in the past a period of time, the development of new cities slowed down, from the 2006 into Tianjin did not enter the new city, the main energy spent on the network online, now the challenge of stability, to continue to exert force on the

In 2006, 51job gained a 15% investment in Japanese recruit. Recruit in addition to recruitment business, but also has a car and other industries classified information services. Shanghui disclosed that the company has plans to bring such services into China for cooperation.

The former Bain Consulting chief of Asia, referring to the advantages and disadvantages of the consultants ' business, said he had never hesitated in his direction or strategy, which was his strength. The most important thing for a consultant to start a business is "How to do It", and consultants tend to do beautiful ppt, but it is crucial to make these reports a result. And his personality just make up for the consultant's this weakness. "They say I have nothing to do." ”

"I've lost all my life," he said. Shanghui said that when the start-up, the company has seven branches, no headquarters, flying on the flight on the line. Now dozens of branches, cannot fly, can only let them come back to the meeting, this is the method change. And as CEO, you can't be tired, you need "energy", influence can influence others.

"In this position, even if the house collapsed, but also to smile." The following employees can say ' I can't do it ', who can I talk to? "Shanghui Booth threw, a pair of helpless but not anxious appearance."