Li Tianping: a startup company's "four-five shortage "!

 

Although I have made some achievements in the development of start-ups, I have not grown faster today, have you ever wondered whether there are still many shortcomings to be improved. Have you ever made such a mistake? Have you ever thought about four or five missing items "? 

Not pragmatic : If the target is too large, you just need to create a concept to get venture capital, go public, and expect your own opening target to earn more than one thousand yuan. Tens of thousands. As a start-up Internet company, I don't know whether there are sufficient market bases and necessary market research and data analysis when making some decisions and objectives. Do not always say that our product market prospects are large enough and there are hundreds of millions of markets. 10% . The key question is how big can I do it? How can we achieve this? What time can it be so big? Has the market changed in this time period? A too illusory goal can only make us better and better, and strive for perfection. This ignores all kinds of small business opportunities.

not streamlined : At the beginning, the team was built based on the model of the Gold Team, with only one slot and one slot. The key is whether it is really necessary to have a pitfall in the early stage and whether it is necessary to have a radish. If not everyone can achieve of the performance, it is a waste of resources. Entrepreneurial teams should be light and refined. Sometimes the more people, the better. The so-called: A monk pick water to eat, two monks carry water to eat, three monks do not have water to eat.

not professional : one case is that the business you are doing is not the business or domain you are best. Second, during the start-up period, the employees in the team often rely on their feelings as the basis for commitment, rather than "setting up people on duty, ability to counterpart" and "professional people to do professional work ". There is a lot of unprofessionalism, which often lays a hidden danger for future development.

Not focused . Multiple product lines are developed in parallel for the development of an out-of-band Flying single project. You can imagine how to dig through the well with so much scattered energy. Currently, the competitive market requires differentiated product segments and products with core competitiveness. You need to select a specific point and focus on it. Otherwise, you will not be able to stand out. If you want to support the livelihood of some sideline businesses for cash flow, but do the secondary business to support the main business, while doing the secondary business, the main business should also have progress and progress. Otherwise, the whole energy is in the secondary industry, and the main business will be ruined. When the advantage is no longer an advantage, we will be outdated. Because society is moving backward without progress. If it is because of the capital pressure that we cannot continue, we need to consider learning to give up a part of it and continue to subdivide it into only one point or one link.

 

  Lack of cost control: At the beginning, many enterprises may have obtained some funds, and then began to expand. If the cost is well controlled in the early stage, it will not be very passive in the later stage, or even be terminated due to the capital chain break. In reality, such examples are constantly happening, but there are always people making mistakes.

lack of trust : Lack of trust is often reflected in the company's development philosophy, which is often due to the distribution of benefits. Sometimes there will be a lot of disputes in terms of thinking, and the most important thing is the knot that stays in the hearts of everyone after the dispute. To form their respective small abacus. If not " One mind " It is difficult to succeed if you share common values. The culture of start-ups should not contain too many confusions, and office politics should not belong to entrepreneurial teams.

  lack of confidence : The difficulties of entrepreneurship are obvious to all. In particular, when a startup encounters difficulties and capital shortage in the future, everyone starts to lack confidence, because the various signs indicate that the reality is not optimistic. Do you want to do it? What is the value? If leaders do not have the confidence to go out of the predicament, they cannot give everyone the motivation and confidence to move forward. failure begins.

  lack of vision : In fact, the vision is not to go public. Money is just a form of expression. Because the city company still needs to have his vision. For the Communist Party, communism may be a vision. What is our vision? What makes us work together and let everyone go forward with one another? In many cases, we lack an idea and a dream for everyone's future goals and expectations.

  Lack of persistence: The failure of many companies is often not due to poor business, but not persistence. The first night before dawn fell down. Entrepreneurship is a tough task. It is difficult to succeed without persistence!

 

Have you ever encountered these problems in this cold winter?

 

   (Author:Li Tianping  Reprinted, please note)