Locate your website CI image

The so-called CI is the term used for advertising. (CI is the abbreviation of corporate identity), which means to unify the corporate image through vision. In real life, CI planning is everywhere. Outstanding examples include Coca-Cola, globally unified logos, colors and product packaging, which impressed us a lot. More examples include SONY, Mitsubishi, McDonald's, etc.
An outstanding website, like a real company, also needs the overall image packaging and design. Accurate and creative cidesign: it has a multiplier effect on website promotion and promotion. After the subject and name of your website are determined, you need to consider the CI image of the website.
1. Design the website logo. First you need to design and make a website logo ). Just like a trademark, logo is a concentrated embodiment of the characteristics and connotation of your site. Seeing the logo reminds everyone of your site. Note: The logo here is not the banner of 88X31, but the logo of the website.
A logo can contain Chinese characters, English letters, symbols, patterns, animals, and characters. For example, soim uses soim English as the logo and sina uses sina + eyes as the logo. The logo design idea comes from the name and content of your website.
(1 ). website representative figures, animals, flowers and plants, can be used as the blueprint for design, cartoon and artistic, such as Disney's Mickey Mouse, Sohu's cartoon fox, and shark basketball.
(2). If the website is professional, the items represented by this major can be used as a symbol. For example, the copper logo of the Bank of China and the steering wheel logo of the Mercedes-Benz car.
(3). The most common and simplest way is to use the English name of your website as a sign. Using different fonts, deformation of letters, and combination of letters can easily make your own logo.
2. Design the standard color of the website. The first impression of a website is a visual impact. Determining the standard color of the website is an important step. Different colors have different effects and may affect the mood of visitors.
"Standard colors" refer to the colors that reflect website images and extensions. Let's take a practical example to understand that IBM's dark blue, kendeki's red stripe, and windows logo's red, blue, yellow, and green blocks all make us feel very appropriate and harmonious. How do we feel if we change IBM to a green or golden color?
In general, a website has no more than three standard colors, and too many colors are dazzling. Standard colors are used for website logos, titles, main menus, and main color blocks. It gives people a unified feeling. Other colors can also be used. They can only be used as an embellishment and set off.
Generally, the following colors are applicable to the standard webpage colors: blue, yellow/orange, black/gray/white. (Note: We will introduce the method of color matching in the eighth article in this series ).
3. Design the standard font of the website. Like standard colors, standard fonts refer to the specific fonts used for logos, titles, and main menus. Generally, the default font of our webpage is. In order to reflect the site's "distinctive" and special style, we can choose some special fonts as needed. For example, in order to reflect the professional, you can use the rough imitation style, the exquisite design, the advertisement, and the friendly and casual handwriting. Of course, these are the personal opinions of Alibaba Cloud. You can choose a more appropriate font based on the content of your website. Currently, there are 20 or 30 common Chinese fonts, nearly common English fonts, and many specialized English art fonts are available for download on the internet. It is not difficult to find a satisfactory font :)
Note: non-default fonts can only be used in the form of images, because it is very likely that your browser's PC does not have your special fonts installed, so your hard work of design and production will go far!
4. Design the website's promotional slogans. It can also be said that the spirit of the website and the goal of the website. Use one sentence or even one word to give a high degree of generalization. Similar to the real-life advertising quotes. For example, Magpie Nest "tastes great"; Maxwell's "Good things are shared with good friends"; Intel's "give you a surging heart ".
The above four aspects: logos, colors, fonts, and slogans are the key for a website to establish a CI image. Specifically, they are the superficial articles of the website. These steps are designed and completed, your website will be reborn and the overall image will be improved. In an image: you have changed from a rustic farmer to a white-collar man in suits. (Note: We only design the CI based on static plane. We have not introduced sound, three-dimensional, and other factors .)