McDonald's settled in Taobao to play "auction"

The reporter saw in the online store that sellers sold non-catering products such as "digital cameras", "laptops", and "plush toys" in the form of an auction, I didn't see any food products such as hamburger. It is worth noting that the auction is carried out in the form of a "reverse image", that is, from high to low. According to reports, this is a new way of McDonald's online sales promotion, the form of physical store lottery moved to the Internet.

According to the relevant person in charge of Taobao, the cooperation with McDonald's has played a role in expanding the market. On the one hand, catering enterprises can further expand their influence, and on the other hand, they have also promoted diversified website operations.

According to industry insiders, in the current consumer market tightening environment, the expansion of marketing to the network by catering enterprises can play a positive role in stimulating consumption. Frontier, deputy secretary-general of the China Culinary Association, said that with the popularization of the Internet, the catering industry has paid more and more attention to network marketing. Enterprises have participated in network marketing for websites such as public comments network and meal network, and have received good results, some fast-food enterprises also build their own websites to achieve a new sales model of online ordering. "McDonald's practice is really fresh this time," Borderland said. McDonald's marketing model on Taobao is fresh and interesting. They took out fashion products other than food, online marketing targeting target customers-fashion young people and children groups can be a breakthrough in online marketing in the catering industry.