Meta code optimization (i) Title optimization criteria

Hello everyone, I am the honey. have been busy with the site for a while. So some details of SEO has not yet been shared. We all know that title plays a very important role. The following is a detailed introduction to the criteria for title optimization.

1. The word limit of the title

Title of the word in 25 words, 50 bytes is within the requirements, more than 25 words, on the search engine is not out, different browsers may have a difference in words.

2. Keyword position of title

Keyword position is very important, the key word position is more easy to be user attention, keyword is more important, if you have done 3 keywords, then you need to follow the important order of key words, remember not to disorderly display. The leftmost part of the title is the most important position.

3. The uniqueness of the title

Title needs to be unique, search engine to retrieve the same keyword, if he found that your title in the keyword ranking of the list has a repeat and more than 90% of the title, that for your site optimization is no effect. So we need uniqueness of the title, to have their own site characteristics, then how do we solve the uniqueness? Because most of the keywords are the same, our solution is 2.

(1) The company name or the name of the website can be written, the company's repeat opportunity does not, the site name should be careful not to use keywords as the site name, such as: Do is free to release information platform, named free Information Network, so that the loss of uniqueness.

(2) The site's keyword combination can also reduce duplication, such as the title of the Www.***.com site, we wrote "Free information-classified information Network-Honey net ***.com" so take their own web site, and with keywords, site names and domain name combined with low repeatability.

4. The title cannot contain descriptive words and phrases

The title should not contain descriptive words, descriptive words scattered the weight of its own title, so it is not recommended to include descriptive words in the title, such as: first, professional, do, cash on delivery, contact telephone, etc., only need to appear keywords and site name can be (small and medium web site), Large websites and brand sites use the site name on the line.

5. The character standardization of the title

The characters commonly used in the title are "、—— _," So how do we standardize to use them? Home page of small and medium sized sites we recommend using commas (half-width or English commas) or underscores, and the table of contents and inner pages suggest using underscores. Consider not recommending, or conforming to, the user experience perspective.

6. Standardization of titles

The title can not contain the words do not want to be closed will affect the original keyword ranking, the name of the site and the name of the company except the words (because the site will also contain these words), if the title appears on the page does not exist on the words will affect the page of the keyword ranking is also considered to be excessive optimization, Home Title keyword suggested placed in 1 to 3 or so, the more the more unfavorable keyword ranking, because the resources are limited, the need for rational allocation, the strategy is to do less after the first, is to do a small number of keywords to do before adding more keywords to optimize the rankings.

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