Microsoft launched the msnnow service, and the network socialization storm became increasingly fierce.

With the arrival of the new era of online social communication, building a social network platform has become a consensus in the industry, and Microsoft has quietly made great efforts. After several months of development, Microsoft recently launched the trend tracking service msnnow for MSN. It is mainly intended for young users of mobile devices such as smart phones. It understands the most popular topics, promotes online chat, and enhances the attractiveness of MSN.

Before that, Microsoft never launched its own social network platform. Msnnow will screen millions of Internet searches and links on Facebook and Twitter to provide "spiritual food" for users who are addicted to getting information ". The launch of the msnnow service will make the network social revolution more and more intense.

Msnnow intends to use hot topics to attract young users

Msnnow is a new page launched by Microsoft. Its unique technology can analyze the content on Twitter, Facebook, Bing, and breakingnews.com and identify hot topics in minutes. The special editing group of msnnow uses this unique technology to identify hot topics on the internet, organize the topic stories about 100 words, and attach relevant video information to the website, based on this, the website is constantly updated with fresh content, so that users don't miss any hot topics, so as to promote online chat.

This service can be accessed through all mobile browsers and provides tools shared on Facebook, Twitter, and email, despite being tailored to mobile users, however, msnnow does not provide application support for smartphones and tablets.

Traditional portal websites like MSN are not satisfactory in attracting young users. These young Internet users obtain news through social media channels. Microsoft launched the msnnow service, which simplifies the way young people get hot topics on a daily basis and aims to attract young users. In the past, MSN attracted a relatively large number of users, or some Internet users who accidentally visited the site, and were not attractive to those who were obsessed with obtaining a large amount of information, the launch of msnnow may change the current situation of MSN's old-fashioned longpolling.

Tracking popular Internet Trends and widespread application in the industry

Tracking the hot trends of the Internet is not a new feature. Yahoo has highlighted top-level trends on its website homepage many years ago. search giant Google provides the most popular searches every day, twitter regularly updates top Twitter topic rankings.

But today, it is no new thing to try to seize the pulse of the Internet. Yahoo homepage has been focusing on trends for several years, while Google search only lists the keywords with the largest number of queries per day, while Twitter is the topic with the largest number of updates and replies.

"We will provide the best network service no matter where the content or popular messages come from," said Mavis, general manager of MSN ." He believes that MSN's target users live online by means of information aggregation and search, and young people who frequently participate in social activities. Therefore, msnnow's popular content is more acute than traditional portal websites. Msnnow aims to promote communication. It is image-centered and accompanied by a short title.

Currently, social networking has become the main direction of Internet development. Online Video, online games, online recruitment, e-commerce, and online search are all integrated into the most popular SNS element. Of course, Microsoft cannot be vulgar. In the face of the social network trend, Microsoft finally launched its own social network platform. The msnnow popularity list comes from a wide range of services, including Bing search data, Facebook social media, and Twitter real-time data, spanning three independent platforms. This was the first time MSN launched such a new product.

Analysts said, "This round of social networking shows a clear trend of double development ." On the one hand, Internet companies engaged in other categories have successively entered or expanded their social networking products, trying to put the SNS genes into existing products to achieve "socialization" of the products; on the other hand, social networking websites began to expand to other related business categories, and gradually integrate Internet applications such as e-commerce, search, music, and video into social networks.

There are worries about the internet socialization Wave

Why is socialization so important? In essence, the prevalence of social networking products is an inevitable trend of the times. In recent years, social network users have grown at an astonishing rate and are highly viscous. MSN. com is one of the largest websites in the world and has 0.52 billion million users. I believe this number will become larger with the launch of msnnow. In the era when Internet applications and social networking are gradually integrated, having users means having business value. Social networking products also have good business scalability and considerable commercial monetization potential. The models created through social networking can continuously combine with other Internet industries and generate value. With the transformation of Chinese Internet from entertainment to commercial and practical, this will become more obvious.

In this process, what social networks bring to users will also expand from the virtual spiritual level to practical value, it has played an increasingly deeper role in the user's life, study, and work. Inevitably, this round of social networking is also facing a series of Hidden Worries, the most prominent is personal information security issues. In the personal archives of social networks, many users leave personal real information, such as telephone, instant messaging tools, and e-mails. Such information may be used by online scammers, and obtain services or access personal bank accounts on the Internet in the name of a user. Experts believe that while paying attention to services and products, SNS websites should put user information security first. The establishment of a secure and effective protection mechanism for websites, the strengthening of users' personal privacy protection awareness, and the establishment of relevant departmental rules and regulations need to be resolved urgently.

In addition, for social platforms, including msnnow, how to maintain persistent user stickiness and how to avoid homogeneous tendencies to form core advantages are all things that need to be considered in the tide of socialization.