Multi-door Refrigerator market Change, product breakthrough to lead the future market

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In the past year, the home appliance market is seeing a new recovery, benefiting from such factors as policy, market conditions and changes in consumer demand. Refrigerators are closely related to consumers of white products, the market changes significantly. Among them, the sales growth of multi-door refrigerators represented by the cross-door is the most prominent. "Crusader" will become a powerhouse in the development of the refrigerator industry.

Market demand growth: manufacturers compete for multi-door refrigerators

Multi-door refrigerators are more able to meet consumer demand and market share in large capacity and classified storage functions. According to the research data, the 2014 cross-refrigerator market has accounted for 16.3% of the market share, its growth rate compared with 2013 growth of 111.8%, and sales amounted to 1.8 billion yuan scale.

The first impact of product shipment changes is the market layout of home appliance manufacturers. At the end of 2014, Samsung took the lead in the introduction of Korea's original imported products Road family dinner series refrigerators, completed the Cross 4 door refrigerator in the high-end area of the layout, quickly pulled up the high-end large-capacity multi-door refrigerator market share. After Samsung, Haier also launched the cross 4-door refrigerator in 2015 March, and quickly entered the market of million yuan. Other manufacturers also rely on a variety of cross 4-door refrigerator into the market million yuan. This is the beginning of the cross-refrigerator market, the era of competition officially arrived!

Product dispute: Function contest and market demand

Multi-door refrigerator because of its huge market choice value, become each refrigerator manufacturers each exerting the focus.

Foreign brands, taking the lead to open high-end cross-market Samsung as an example, followed the creation of a full range of quality products international route, with the Korean department unique aesthetic design and personalized details optimization, taking into account the advanced technology and quality experience. Its unique 3-2-1 preservation program: Non-Frost moisturizing three circulatory system, intelligent inverter double compressor, metal evenly cooled, all-round care of fresh ingredients. Experience, the aesthetic concept into the quality of life, so that consumers in the food, processing every detail of the cooking process can experience the charm of exquisite life and the inheritance of the culture of the family.

Haier as the representative of the domestic brand camp, it is more focused on the subdivision function to find bright spots, its flagship dry and wet storage technology to achieve the different ingredients of the partition storage function, in the early stage of the market also favored by consumers. Other brands such as Hisense, capacity sound and other brands, through the subdivision of consumer groups, the main 400-500l volume segment has released a variety of cross-door products, to meet consumer demand for differentiation.

With the increasingly fierce market competition, "Partition Storage", "large capacity" will become the most basic configuration of the cross-refrigerator, the future of PK is not only in the function of the contest. Who can compete through the strength, to provide consumers with high value-added quality experience, to master the cross-refrigerator the highest voice.

Multi-door Refrigerator Future change: The consumer market ushered in a new layout

Judging from the volume layout, the monitoring data under the 450--549 line show that the cross-refrigerator will no longer be confined to the single-volume segment of the 2013-liter operation. With the 2015 cross-door refrigerator more product line layout, the cross-refrigerator will be launched on the attack, on the two door body poses a threat: in 550 liters above the volume segment, will be on the attack off the market gathered. In the 450 liters below the volume section, will play the French multi-door. For manufacturers who do not have a cross-refrigerator, these two threats will be a big hit in 2015.

From the price layout point of view, more than 15000 yuan high-end market, Samsung and other higher value-added brands accounted for the advantages, while the vast economic market under 8000 yuan is Haier, Hisense, capacitive sound and other brands quickly seize. At present, the 8000-15000-dollar market still has a larger space, the future will be an important breakthrough in competition.

From the refrigerator manufacturers and market changes, the future of the cross-refrigerator competition will be more rational and strength of competition. This situation, will accelerate the product of the superior, the emergence of more technology upgrading, quality optimization products, to meet the consumer's pursuit of high-quality life experience.

The user decides the market, and the market decides the future of the manufacturer, from the current situation, the multi-door refrigerator leading the market competition will usher in a new change in the situation, and foreign brands and domestic brands in technology, products and other aspects of the formation of a new contest and competitive situation. Who in the future will fully lead the refrigerator in the field of king demeanor, we have to wait and see. (Zhu Yi/wen,: Izhuyi; No.: Zhuyiweixin)

Multi-door Refrigerator market Change, product breakthrough to lead the future market