Nine-point website naming skills

You are waiting to start your. com company. Your strategy is impeccable, your solutions are novel and unique, your team is brilliant, and your risk funds keep flowing ...... Everything is ready. The website is getting closer and closer. How do you plan to promote your website? How to build your network brand? The most important thing is, how do you call your. com company?
The brand name is evolving at the same speed as the Internet. Although the new rules are still being formed, there are some website naming principles that are easily overlooked in the most groundbreaking launch plan.
■ Start Now
Don't wait until the last minute to consider your brand name and logo. Consult experts as early as possible. Like lawyers and finance, brand consultants keep secrets for you. The more time they work for you, the better the final result you get.
■ As simple as possible
Any website URL should be concise, easy to spell, and easy to understand. This is the most important principle. Like "Yahoo! The websites "," eBay "," sina ", and" 8848 "have been deeply printed on the minds of netizens. Indeed, we know that most of these names have been registered by millions of companies. However, there are still many unused combinations of letters and numbers.
Who wants to remember a long string of meaningless letters!
■ Avoid common sayings
Avoid prefix and suffix that cannot distinguish you from other companies. For example, "cyber-", "net-", "-tech", "china-", "sino-", "digi-", and "sys -" and such names. In addition, using these words may shorten the name's life. People think that the company name will calculate the company's date like identifying outdated wines: "Ah, it sounds like a product in the middle of 1990s. "
■ Avoid using. com
Today, registering a website is only a "ticket" for accessing the Internet ". Why do we need to emphasize that you are a network company? You need to know that most businesses will be implemented online in any way within a few years, and most enterprises will be transformed into "Internet enterprises ". Therefore, using. com as part of your company's name is far-sighted and is not conducive to the long-term development of the company.
■ Avoid using descriptive languages
Indeed, descriptive names give you a place on the Internet, especially those vertical content websites. This is the best short-term strategy for fast brand promotion. Using search engines to query your products and services can quickly increase your brand awareness. Wine.com is wise for online wine sales, but what happens when netshers want to browse beer and alcoholic beverages?
■ Create a unique personality
Ask.com has a unique personality. Websites that are dedicated to answering questions are a wonderful action.
Ask.com achieved the expected goal. It can resonate, it is different, and it is deeply rooted in the hearts of the people.
■ Create unexpected combinations
Creating correlated names may be the best way for domain names to be valid in the future. Unexpected combinations based on the original intention of words can immediately stimulate people's imagination and provide a more solid foundation for brand creation. For most people, 51job has no practical significance, but on the Internet, it means that its website wants everything it means: "I want to work ".