Notes for site optimization for beginners

Website optimization Question 1:
The marketing department has invested a lot of resources in website content writing, but it seems that our ranking in the search engine is not high and the effect is not satisfactory, while our competitors rank very high. Do we need to rewrite them all? Ten times, nine times will answer "no ". In most cases, some pages may not be very good. However, you only need to change it a little and use the correct keywords and key phrases instead of rewriting them all. This means that the target keyword and key phrase should be added to the existing text subject, and the practice has proved that this is very effective. For good keywords and key phrase copying, the most common problems and informative or descriptive pages are good choices. In addition, do not ignore the "About Us" page, because adding meaningful keywords and key phrases here will also increase the level. Maybe only one page on your site needs to be rewritten, which means that the "critical" page is related to the improvement of grade and ranking. Accurately speaking, this depends on the website structure and editing. We recommend that you make some changes to the webpage in a way to improve the level of key pages. For example, the homepage, the webpage of the main service or product, and other webpages that supplement or attach the product.

Website optimization Question 2:
Website traffic and access source tracking are useful. How can we get a high value?
Any search engine marketing requires search engine friendliness and third-party result tracking, so that you can immediately get the correct information of those who visit your website. For example, the time they spent on each page of the website depends on their search habits to determine where they were and where they were going, and whether they were repeated visitors or customers. Track all the information through final sales as much as possible, effectively making the entire market analysis a true automatic validation system.

Website optimization Question 3:
If we optimize the search engine, can we have a good ranking in Google or other major search engines?
The correct answer to this question is "no ". Search engine optimization and search engine marketing are not only a science, but also an art. In addition, it is also a continuous effort. 65% of your search engine writing experience comes from your successful online marketing experience. The other 35% depend on the actual site structure, high-quality connections, the actual connection structure, and general programs for the entire website.
If the search engine cannot find your site, your company will not be able to improve or modify the benefits of the site. Due to technical problems caused by low-efficiency HTML code, websites using flash technology or websites that mostly use charts but have no content should be carefully considered before writing.
It is worth considering that the reciprocal link with other high-quality websites can increase the page level of your website, so that your website can have a good ranking in the search results obtained by the search engine.
Website optimization Question 4:
Our company is already in the leading position among our peers. How can we improve our ranking in search engine optimization and search engine marketing?
Nowadays, all search engines are "unbranded". That is to say, they do not know or care about the actual size of your company, or whether they are in a leading position in a certain field. The search engine finds your site and

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The only way to determine your ranking is through search engine optimization and search engine marketing efforts.
Some people disagree with me. They only analyzed how many small-scale companies can rank well in search engines like Google, but none of the top 50 search results found competitors all over the world. In this example, we can see that small companies are also directly engaged in research on search engine optimization programs, while large companies are more focused on their brand awareness or their online results. If brand management is important to your overall marketing success rate, a powerful search engine optimization program should be your first choice.

Website optimization Question 5:
I have a good idea for my customers to find the products and services provided by the company. But why do I need to search for company keywords and key phrases? I believe many people have been engaged in search engine optimization. I don't know if you are familiar with real-life applications. If your goal is to allow visitors to find your site through the keywords or key phrases you specify, this is actually meaningless. You must use frequently used words in real life for research and further optimization to ensure that potential customers can use them to find your site. In addition, the correct keyword and key phrase analysis also reflect the opportunity of potential interests: increase more commercial transactions and further improve the company's sales performance, this greatly improves the ROI. When your website receives a high ranking for different target search items used every day, this is why your website uses only one keyword to rank first in search results.

Website optimization Question 6:

SEO is very timely. Maybe this method is still effective for search engines in the past two months. After two months, the effect may be weak, and even cause your website to be destroyed, do not be surprised.
SEO is like this. The method you are using is used by everyone. If there are more people using it, the search engine will be disgusted. You need to find a way to invalidate this method. website optimization companies with fast response can promptly make adjustments and provide students with follow-up technical support and counseling. seven key steps for website optimization

1. According to the needs of the search engine, the search engine has a set of rules for indexing pages and determining the prvalue of pages, the optimization should be directed to the search engine's knowledge principles to achieve the fastest and most effective way for websites to be indexed. Then, we need to build a website navigation system based on the search engine's needs, that is, the website map that we usually talk about. It is difficult to retain a page that allows a visitor to access a page that does not know things. The visitor may leave immediately. Providing a location navigation map not only improves the user experience, at the same time, it allows the search engine pillar program to load and record website-related content more correctly and quickly, which will help increase the page PR value.

2. Select the most appropriate keywords for the website. Do not overlay the keywords.
Keywords do not have to be limited to only one word or character. In fact, using keyword statements allows you to better concentrate your content on target customers. Once the number of keywords is reduced, you must add more keywords in the content of the page. The keyword is a very attractive aspect of the page content, and strives to ensure that the content pointed to by the keyword is recognized by the audience.

The keyword that best summarizes the content of your website. This keyword should also be used by common viewers to search for a type of products that are commonly used by the products listed on your website. Experiment with different cable engines to see the results of the keywords you set under the search engine and improve them. When building the page content, make sure that the keywords you use to guide the viewer to log on to your website appear in the first sentence, which is displayed by the search engine in the search results.

3. After the content is updated at a fixed time every day and the corresponding optimized content is obtained, the content must be updated at a fixed time every day, remember that competitors are always thinking about ways to attract your current customers. Your customers may be tapped out. If the website content is old and has not been updated for a long time, it is difficult to bring back the browser, let alone keep the viewer, even if your website is very top in the search results of the search engine.
4. Try to promote your website as much as possible and read and reply a lot in related topic forums. Remember to put website links in the signatures when replying, which is a good promotion method.

5. Employ professionals when financial conditions permit. Not all people have very professional verbal skills. Employing professionals to orchestrate website content can make the website page look clear, concise, and concentrated. Such website users feel more comfortable and are more willing to go back and browse.

6. A proper amount of website links to link websites to other associated websites is crucial for increasing the PR value, do not use junk information (through blog links or links to "link factories" with no content at all, but link some content-related and high-quality websites to your website. For example, my website can still be used. You can see that a series of reciprocal links are very important for highlighting webpages and increasing the PR value.
7. Use the easy-to-remember website, that is, the domain name should be simple and easy to remember. For a easy-to-attract and easy-to-remember website, there is no alternative. Make the website brief and remember, which is an important reason why Google search entered our daily language.

8. Create a website map
Creating a map of a website is advantageous for accelerating and improving search engines.

9: static website
If the website is dynamic, try to change it to static. Of course, this premise is that your programs and servers must support this.

10. Modify the keyword layout, density, and display of a website.
The so-called keyword layout of a website refers to where the keyword appears; the keyword density refers to the ratio of the word count occupied by the keyword to the total word count, which is generally expressed as the number of times the keyword appears on the website; the keyword display mode refers to the style in which a website's keywords are displayed, such as fonts and colors.

11. Add title and alt to images and links
This does not need to be elaborated. Adding explanations to images and links, if the explanations include website keywords appropriately, it is certainly advantageous for the website to rank on the keywords.

12: External links are constantly added every day.
In fact, I personally think that for enterprise sites, the role of external links may be greater than that of content. Add external links every day. Do not increase too many links every day, but do not stop. There are many types of external links, such as blogs, platforms, forums, sharing websites, classified information websites, and digg websites. By analyzing the external links of competitor websites, you can also obtain a batch of good external link resources. Of course, the exchange of friends chain is also a method for obtaining high-quality external links.

13: add content on a daily basis and pay attention to the internal link
Website optimization is not an overnight task and requires continuous accumulation of website content. The content published on the website is also principled, so try to add roughly equivalent content within the same period of time. Of course, pay attention to the internal link when adding content. For example, if a keyword appears in an added article, add the link to the home page to the keyword, and perform bold and widening on the keyword. If no keywords appear on the website, you can create keywords that can be added. For example, add a sentence at the bottom of the article: This article is from a website such as XX. For more information, see !" And so on.

14. Regularly publish content and layout links

I have come to the conclusion that the content optimized for the website is the final principle. The phrase "excellence comes from habits" also applies to SEO. Please develop regular website content update habits, because BD is good at this. The rationality of links makes independent pages organically integrated, so that search engines can understand the importance, relevance, and keywords of each web page. A good layout of links can bring a lot of results to your website, which is also required before your website is launched.

15. Analyze the website architecture
The author believes that the purpose of our optimization is to allow the search engine to capture more information about its own website, because the indexing amount also has time to reflect the quality of its own website, our analysis of website architecture is also very important. The website structure is conducive to crawling by search engine spider and is friendly to search engines to achieve good indexing. Website architecture analysis includes using frame with caution, removing structures that are not conducive to spider crawling, implementing tree structure, website navigation, website map and link optimization.