Novice Seoer How to optimize the keyword of enterprise website

I believe that many friends are doing business site optimization, including Dongguan seo candy I am also, with the concept of e-commerce gradually rising into people's hearts, more and more traditional enterprises began to establish their own corporate web site, and then through the network to promote their own products. In order to be able to make their own corporate web site in the Search Engine home page, the most commonly used means is the bidding rankings, but some of the keyword bidding price is often very expensive, so many corporate sites will choose SEO optimization this way to promote their own corporate web site.

Today's corporate bosses generally want to promote a number of product keywords, for a novice seoer, the pressure is also very large, especially in the optimization of multiple keywords, the problems encountered will be very much, and our energy is limited, then how can we in the limited energy to do a number of product keywords ranking it?

The first step, the analysis of keywords and select target keywords, long tail keywords

Many corporate websites, most of the key words are the name of some main products or call different products, how to put some keywords all as Enterprise website target keyword to implement words is certainly not, very time-consuming and energy, so must do a good job of keyword analysis, determine the target keywords and long tail keywords of the enterprise website , choose the keyword when you want to distinguish the target keyword or long tail keyword, this choice is mainly based on the user's search intention, to think of customers in Baidu search what. Analysis of keywords is the most important enterprise site optimization step, must do a good job analysis.

The second step, the analysis of major competitors

Analyze your opponent's website:

1, basic data, including the age of the website, PR, included, snapshot time.

2, site optimization, title of the writing, keyword description, paragraph (h1h2 tag), URL processing, directory pages and internal page optimization.

3, external links, the number and quality of the chain, friendship links, the whole station link. In view of these several aspects analysis, completes own website the plan.

The third step, understand the situation of their own corporate website

It's a step that has to be done, you do not know the situation of the site, then how do you optimize it, need to understand such as the previous has been optimized, the maintenance and update of the site, the chain, the chain, etc., but also through the following SEO detection software to detect the enterprise site to do analysis, This will be more objective to understand the status of their own corporate web site, convenient to think whether the need for revision.

The fourth step, completes the Enterprise website keyword distribution

Here's a little sugar, I'll just say, for the main target keywords on the corporate web site to focus on optimization, for some other secondary keywords can be distributed to the Channel page or column page for optimization, for a longer tail of the word, you can put on the specific content page. So distributed down, the whole keyword distribution is like a pyramid, according to the different degree of optimization difficult to different keywords layout.

The fifth step, completes the enterprise website the content

The content of the Enterprise website is a very troublesome problem, because some corporate web site content is very difficult to find, and if you are just contact with the enterprise, and unfamiliar words is very hard one thing, but difficult to return to, in the final analysis or to execute, a website if there is no content, then the site is like an empty shell, For visitors, there is no meaning, and we published articles must have and our corporate website products related to strong original articles, so you can know a good user experience. Site content is best to arrange some anchor text links, and then do a good record, to facilitate the next occurrence of this keyword can directly find links.

The sixth step, the enterprise website outside the chain release

Corporate web site In doing outside the chain is not only limited to do the target keyword, but also can do columns or content pages of the more difficult long tail keyword, point to the long tail keyword on the page of the standard URL. Note that when you do a chain of multiple keywords, you can use the same URL.

The seventh step, set the Enterprise website optimization Goal plan

Do anything to set an executable goal, do site optimization is the same, mainly set a good goal, strictly to carry out. Goals are short term goals for long-term goals, how to quantify how to subdivide, do a good job is refined every day, it will be more easy to see the effect.

Okay, little sugar just do a simple introduction, all need constant practice, novice seoer can apply theory to practice, can also through continuous practice to gain more experience. Sugar is currently engaged in Enterprise Station optimization www.ycpack.net, the Enterprise station optimization is interested in friends can communicate together.

Original source http://www.seo43.com/seo/418.html