On the advantages and disadvantages of the open platform of several big search engines

The most recent internet speculation has been the hottest, and basically now the internet giants have their own open platform. The major search engines, too, have withdrawn from their own open models and standards. This article for you to introduce the current several mainstream commodity search (search engine for E-commerce open to a model). I am engaged in an E-commerce site to promote the site, since the shopping search, the boss asked us to join these search engine products included! So we went to find a lot of information. The following is a detailed analysis of the current mainstream 5 open search engine shopping search, and to share with you the advantages and disadvantages of these several shopping search!

1. Baidu Data open platform. Why the first one said Baidu, because I joined the first is Baidu, the best effect is also Baidu. Baidu Data Open Platform add address: open.baidu.com.

The above picture is the Baidu Data open Platform Homepage screenshot. You need to register an account login, and then click I want to join. Then the Baidu data will appear in the background of the open platform, according to the open documents provided in the background, write the XML file (need to be strictly in accordance with the requirements of Baidu to write), and then submit data resources, waiting for audit, here need to say, you can submit data Resources Audit premise is, must apply to join the data open platform, just to fill in the information Wait for the audit on the line! There is, if you have a lot of goods, you find a programmer to develop the automatic production of commodity XML file applet, so that later maintenance will be very convenient. Audit time According to Baidu's efficiency to set, there is no fixed time. After the audit, in Baidu search for goods can be a priority to show! Baidu Product Search effect is also very good, the author of the site early to join the earlier, by Baidu as a high-quality business, then every day to bring fixed IP nearly 5000, is now excluded from the quality of business, the effect is not as old as before!

2. A Amoy open platform. Ma Yun has a dream to do the search, he has been working hard, a Amoy is Ma Yun promotion of the comparison search, the previous period of time, MA into 1 billion key development of a Amoy, so a Amoy or more promising. A Amoy Open address: open.etao.com.

Join a Amoy Open search method and steps and Baidu, like the need to submit data audit, after the audit data, in the submission of commodity data. A Amoy commodity data is the feed file, also need to strictly follow a Amoy standard to write. A AMOY has an incremental update and full update, everyone in the background to see it. If for convenience, can also develop an automatic generation program, the Internet can be downloaded to the template! The overall effect of Amoy is very good, bring the general is very targeted customers!

3. Google Shopping search. Google also has its own shopping search, Google Shopping search address: http://www.google.cn/intl/zh-CN_cn/products/submit.html

　　

The author's website to join Google Shopping search is also earlier, but the effect has not been very good. Join the method and a amoy similar, we can go to see, the effect is not good, but always better than no stronger!

4. Youdao Shopping Search, the author since know Youdao shopping search, has been applying to join, but has been no one to audit, do not know why, do not pay for no person to do? Very sad, understand and a lot of people, we can not audit, no one to ignore! Although it has not yet passed the audit, but I believe that Youdao Shopping Search effect will not be very good! Address: http://gouwu.youdao.com/

　　

Youdao Shopping Search is currently included in the site is a good page, do not know why we do not audit these sites. Submit the way everyone login to know, at present the author even data failed to pass the audit, so the specific data submitted unknown!

5. Soso Open platform. Earth people have been unable to stop Ma Teng, soso self-knowledge shopping Search can't do a few big guy, so the introduction is Soso optimization plan, show the way and Baidu shopping search is not the same. Address: open.soso.com

Soso's preferred plan, showing the way is similar to Baidu's brand promotion. We can go to the application, but for e-commerce sites, the effect should not be very good! Add the way is very simple, Soso provide template, you can fill out! Then the site map, submit the audit on the line, but need to wait patiently! Audit time is very long!

Put 5 search engines open simply finished, below the specific advantages and disadvantages.

Baidu

Advantages: The effect is very good, to bring a lot of visitors to the site, improve the visibility of the site, audit fast, easy to settle in the process!

Disadvantages: Conversion rate is not high, high-quality business to join difficulties, no special person to solve problems!

A Amoy

Advantages: The conversion rate is very good, you can participate in a lot of the first page inside the various activities. Commodity data update faster, the product is more complete, the background easy to operate.

Disadvantages: Data audit is very slow, bring the flow is not very good! Commodity ranking mechanism is not very good!

Google

Advantages: Simple to join, audit fast.

Disadvantage: The effect is not good.

Youdao

Advantages: Unknown

Disadvantages: Audit slow, not slow, is basically no one to ignore.

SOSO

Advantages: Show the front, show more opportunities, show more content.

Disadvantage: Slow Audit

Above can be found, several shopping search has a common shortcoming: the audit is relatively slow, early to join the audit relatively loose, now mature, audit estimates have become strict. Encounter problems without a person to solve, contact a single, are mailbox, no phone, send mail reply relatively slow! Maybe that's why it's free! Overall, the current feeling the best is Baidu and a Amoy! You can first choose to join these two!

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