On the four steps of the website keyword Competition degree analysis

We have always said that keyword optimization is the important work of SEO, in fact, the analysis of the keyword competition is also important to SEO can not be neglected, if the beginning of the wrong choice of keywords, and finally all the optimization is a cloud, down to simply say the analysis of a keyword competition in several aspects.

First, look at the total related pages

When search in the search for the key words to show the relevant page is that you want to compete with the page, the general appearance of the page also more, that the word competition is greater. General rule 100,000 quantity and a bit, build a general website, optimization can be easily to the home page, such as the world's Pump valve network, on-line one week after the first page, eight months later to take the first place, 10 to 1 million order of magnitude, is a moderate popular word site to have a certain weight and a certain external chain to optimize up; 1 million orders of magnitude above, very hot, need a large site to optimize, such as search building materials network, China Building Materials Network ranking is very good, but we optimize the World factory building materials Network for a long time still not ranked in the top 10.

But sometimes when we search, for example, some commonly used words "we", the number of related pages is very large, but if the optimization is easy to the home page, it is because such a keyword does not have any commercial value, and no one to optimize, the number of related pages is very large just because we often use.

Second, look at the title

With intitle: keyword, now search element engine to the weight of the title is very high, look at the search results ranked in the top 10 sites, keywords appear in the title of how many, the key words appear in the title, these sites are optimized for this keyword, then the keyword appears in the title more, the greater the competition will be

Third, look at the number of pages in the home

Generally more popular keywords will be used to optimize the home page, when we do keyword analysis of the competition, found that the home page appears more, so the easier to optimize, the more difficult to see the home page on each site on the site, PR, as well as Yahoo outside the chain, these circumstances can give us a ballpark information, We optimize the time need to optimize to what extent we can go beyond these sites, row the first page.

Four, look at the site's internal structure optimization

The overall optimization of the site has external optimization and internal optimization, through the analysis of the internal optimization of the site can be seen competitors optimization level, if he only made external optimization without internal optimization to do the home page, then we will be more easily than the opponent

In addition, it is also recommended to use webmaster tools to analyze their website and competitor's website, to do Tse, in the heart has a general understanding, more conducive to the competitiveness of the keyword. Through these steps, you can generally get a general understanding of the key words we want to optimize the competitive situation, in further analysis can be determined to optimize the key words.

Article by the World Factory Building materials Network http://jiancai.gongchang.com editing, welcome reprint, Reprint please indicate the source.