On the influence of Baidu's external chain on website keyword ranking

On the influence of Baidu's external chain on website keyword ranking

Build station friends are aware that the site optimization, no outside content, external links, keywords. And today I want to talk to you about is the relationship between the external link and the keyword ranking. First of all, we need to know, what is called an external link? External links, also known as backlinks, are links from external sites to their websites; the number of external links can be queried with tools, or query instructions can be used in search engines. We query the main search engine of the chain, the purpose is to analyze the results of the query, based on the results of the query analysis of the existence of the chain of the form:

1. Hyperlink form

This chain can be a keyword link, such as: Canton Code, can also be a link to the URL, and the key words can be divided into "God Buffett" and do not add two, linked to the "God Buffett" attribute that is prompted search engines do not track the meaning.

2. Text URL

This kind of chain is usually Baidu can find, that is, simply the form of the Web site, if you this article was reproduced and did not remove the link, reproduced in the article once the Baidu included, you will add a Baidu chain; or you left your URL in the forum, just be Baidu crawl, this is also a Baidu back chain.

What is the impact of these two kinds of chains on the site rankings? We can query and their peers on the site rankings in Baidu rankings in front of the site, their Baidu back chain generally will not be less.

However, we must be clear, is not the more Baidu chain, the site ranked the better? Of course it's not absolute! The so-called content for Wang outside the chain for the emperor, the chain is usually referring to the keyword import links, but the impact of the Site keyword ranking an important factor, is the number and quality of the keyword import links. The number includes "God Buffett" and not add the keyword Import link, and the quality is from the high weight of the import link, this can be generally through the exchange of links or purchase links to achieve. According to the practical analysis, summed up a few conclusions, here to share with you:

1, Baidu reverse link to the keyword ranking has influence. Because I did not give the website to do outside the chain for nearly one months, Baidu's reverse link has been reduced from 5,000 to 2000, during the main keyword "God Buffett" forum, because the key words outside the chain of support and did not decline, while the other keywords from the first page to the second page, and Baidu reverse link has increased the word rank and rise.

Therefore, Baidu reverse link Although can not affect the ranking of all keywords, but the keyword rankings by the former site, Baidu chain will not be very small, Baidu optimization, Baidu chain of nature is more and more.

2, keyword Import link is not stable, will lead to keyword ranking and included down. Prior to this, my site due to some time ago removed part of the long do not update, snapshot lag, the site was down the right of friendship links, resulting in Baidu Google included a reduction, especially Google, from more than 1000 to less than 100.

3, the impact of keyword ranking, the weight is not the main factor, the biggest factor is the keyword import link. My keyword Import link text is generally interactive marketing, I spent two months of time to do this keyword Baidu tenth, Google fourth. Because my friend chain keyword all for this word, the blog message also uses this word, the forum signature also has set the word, inside the chain also has this word. This word is ranked in front of the site than my weight is much higher than the old station more than half a year.

The above conclusion is only the individual by several website practice obtains the summary, its true sex still waits for more website to carry on the common practice and the inspection.

The source of detail: The Forum of Guan Xian (www.gxfq.net) website "God Buffett" BBS www.gsbft.com