Pat definitely and Taobao spell the end

Always low-key Ma recent frequent debut-in order to quickly bring Tencent to the Internet advertising this "Jinshan", Malaysia Teng is willing to attend various occasions for Tencent Network Media and corporate brand executive Vice President corporate branding help. Corporate branding is Tencent's high salary from the advertising industry to dig senior managers, whose main task is to expand Tencent's network advertising business.

than entering almost a blank of internet value-added services, MA Teng's situation is clearly not so easy: the advertising market not only before Sina, Sohu two door to inextricably, all kinds of video, community, etc. also eyeing this, Tencent is undoubtedly to kill into an early enemy ring as soon as the advertising Red Sea.

Tencent "Wisdom"

"Advertising is one of our most important sectors, even Tencent's next half of the revenue is advertising." "The advertising market has reached 10 billion market sizes," Ma said.

But to get a piece of the Internet advertising market, belated Tencent is difficult.

This means that the future of Tencent's main business of the Internet value-added services will be inferior to this new business. To this end, Tencent must change how to make money from the user's thinking, instead of the customer's attention to sell once more. In this field, Tencent is no longer the young and easy to spend the money, but the most astute companies advertising department in charge of the "fine beans" people.

Tencent desperately needs to solve is that his users have a high advertising value-after all, QQ users average age is mainly students, not like MSN white-collar the advertisers have a strong attraction. Although students are willing to spend money, but the ability to consume weak, and face a growing up to MSN migration problems.

Tencent is not indifferent to this, the company has launched an enterprise-Class communications Tool TM to counter MSN, but the result is very little, they also through the creation of full-service, such as blog space, entertainment and so on full-service to enhance the user's stickiness, but the enemy users grow up gradually by working relationship dragged into MSN.

Ma No quick success, 2007 Tencent's qq.com is to stick to the volume, in front of advertisers to establish brand awareness, improve the quality of its portal site and to invest in brand promotion. And 2008 is Tencent's important year, MA began to Tencent's new business platform-"Tencent wisdom" lobby quartet. "Tencent Wisdom" is the company in order to strive for advertisers, a great effort to build a set of online brand solutions. Ma said the solution can be based on the measurement of advertising effects, interactive experience, precision navigation and differentiated brand appeal four elements, set up a systematic, standardized, extensible and efficient online marketing system.

Although Tencent QQ user's age segment is not those high-end brand's favorite, but fortunately Tencent already has a huge audience group, in the advertisement market all sorts of efforts not to have not been fruitless. In addition, in the corporate branding under the auspices of the online qq.com brand promotion activities, may indeed make Tencent's multiple internet platforms in advertising business awareness has improved.

These make Tencent's advertising business a big move: corporate advertisers spread from online gaming, food and beverages and clothing to consumer electronics and the automotive industry. According to earnings, its network advertising revenue from 2006 to 266 million Yuan growth to 2007 the whole year of 493 million yuan. In the first quarter of 2008, income was 145 million yuan.

All directions

At present, one of the most profitable companies in China Tencent has clearly entered a diversified development era, in addition to the Internet value-added services, mobile value-added business, online games, E-commerce are all dabbling.

Ma believes that China's Internet in three years may be a super competitive situation, may also enter a smooth period, if Tencent has a new business to support, it will be better. "I also hope that these new businesses will succeed and do some other reserves as soon as possible," he said. "said the horse.

But Ma's battle lines are getting longer and the enemy is getting more and more.

In the field of Internet advertising, Tencent to face the two big old portal Sina and Sohu's huge pressure; in the face of search advertising, there are google;c2c outside Baidu market has been Taobao occupied most of the land, the electronic payment is more unable to pay with Ma Yun a higher, Tencent is the strongest client.

Tencent's 2007 earnings report said that all Tencent's value-added services products, although qqzone, QQ pets and other products to grow well, but the rise of Tencent has made a contribution to the growth of QQ show income in 2007 years has begun to decline.

In terms of online games, the 2007 is the foundation of Tencent's year, mainly to build user platform, open up different ways to use the Tencent group platform to promote new games, independent research and development and to create cooperation with the game to launch their new game. Such a strategy allows Tencent's QQ gaming platform to peak at the same time the number of online reach 3.8 million.

E-commerce is probably the most confused business of Ma Teng.

However, "Pat definitely and Taobao fight to the end!" "Ma said. While the racquet network is far from being influenced by Taobao, Ma seems to have more mature billing ideas in terms of profitability.