Preparing for the Double 11 hot-Sell website How to do well in station optimization

Any type of sales site is not a molding, according to different periods, show different content. This article is mainly to share the electrical business site in the 11 before the internal optimization work.

　1, check the relevant details of SEO

The more important the time to be careful, as the recent Baidu algorithm change, for the garbage chain site cheating algorithm, all of a sudden poured a lot of websites. Therefore, whether it is internal and external SEO, need to be carefully checked, make a list of reviews, such as: domain name, filing, space, purchase links, site chain, content updates, site templates and so on. At the end of the sales season, try to do the site does not make drastic changes, also do not touch the content of the search engine hair sense.

　2, reduce the production of duplicate content

Duplicate content is divided into two kinds, one is plagiarism other people's article, one is the website internal merchandise Duplicate page. Reprint the article does not say more, the emphasis talks about the latter. The electric business website, differs from the general type website, the commodity variety is multifarious, many merchandise has the duplicate sale characteristic. According to the current search engine algorithm, the site's internal repeat page ranking will be greatly affected, therefore, the maximum reduction of duplicate content page generation is very important.

You can reduce content repeat pages in the following ways:

Specification tags, reducing duplication of URLs

Make robot file, hide dynamic page

Through 301 Turn

　3, change the display content through the user clicks the behavior

E-commerce website especially needs to pay attention to user experience and user behavior, this is also one of the website SEO work content. Many webmasters do not know what to put on the home page, most of the site simple use of the latest article display principle. In fact, such a way is extremely undesirable, for a sales site, you may wish to follow this order to display your page:

Why did you decide to buy the product?

Would you recommend a friend to buy it?

What is your experience in purchasing this product?

What is the advantage of this product for similar products?

Why do you often patronize the site?

　　4, learn the competitor's website

Competitor's website is the best model, not every electric power can make Jingdong, when and Taobao, but, these big investment in the site in the details of the processing is indeed much better than the small site. Therefore, the advantage of learning from competitors is the simplest optimization method.

5. Outsourcing website Diagnostics

Website optimization should not be limited to the company's internal personnel, now, for Web site optimization, electrical outsourcing is not a new word, for the holiday season, the advent of double 11, may wish to invite professional people to help you diagnose the site, there may be a lot of unexpected harvest.

　6, the establishment of a more intimate after-sales service process

Holiday promotions usually bring in a lot of orders, which inevitably produce more returns. Therefore, the return of the site below the service flow must be rewritten, for dual 11, the establishment of more convenient return protection and treatment of ideas, will bring a better user experience.

　7, increase your customer service communication channels

Do not limit the service on the website, let the customer know your Sina Weibo, Tencent Weibo, blog, Renren, watercress, e-mail and other information, will give them more understanding of enterprise dynamics.

In addition to the above seven points, the electrical business in the user experience and internal optimization process, more focus on the content of each article producers, quality win, will certainly win more users.

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