"Flash killer? Microsoft Silverlight

CNET technology news network August 28 Beijing report Microsoft today announced that its new generation of Internet Multimedia Interactive Content playing application plug-in-Silverlight will be officially released in September this year. According to Lin Yi, director of the platform and Development Cooperation Department of Microsoft (China) Co., Ltd., Silverlight has three excellent features, including high definition, interaction, and natural Seo.

Microsoft announced today that its new-generation Internet Multimedia Interactive Content playing application plug-in, Silverlight, will be officially released in September this year. Microsoft also previewed some of the Silverlight functions to the domestic media.

Silverlight is a cross-platform Internet Multimedia rendering technology that supports multiple browsers. Microsoft said that it will bring a smooth and high-definition video experience to users, Network Media and commercial users provide breakthrough Solution .

Tang Haiyang, Microsoft product manager, asked a reporter, saying that Flash files can also be played in Silverlight video tools through third-party tools. The biggest market obstacle for Silverlight is the flash player developed by Adobe. According to relevant data, Adobe Flash has been installed on at least 0.7 billion online computers around the world. Although Silverlight is also called a "Flash killer" by some professionals, Microsoft may have to spend a lot of effort to replace the pop-up status of flash.

Microsoft said that Silverlight provides flexible programming models and can be easily integrated into existing Network applications Program . At the same time, Silverlight can provide fast and low-cost transmission of high-quality video information for mainstream browsers running on Mac or windows.

According to Lin Yi, director of the platform and Development Cooperation Department of Microsoft (China) Co., Ltd., Silverlight has three excellent features, including high definition, interaction, and natural Seo.

Figure: a child named Yao wenyuan is painting using the Microsoft Expression software. She said it took about two days to learn to use the software.

High Definition

Online multimedia has become one of the most important Internet content. Silverlight uses the Windows Media technology that has won the Amy award to solve the problems that are common in online playback, such as rough pictures, long buffering times, frame skipping, and breakpoints, this greatly improves the user experience. The release and popularization of Silverlight will present a high-definition visual feast for hundreds of millions of Chinese netizens.
Build an efficient interaction platform

Silverlight builds an efficient interaction platform for online media, including video and interactive content sharing, online casual games, online advertising platforms, and other industry solutions, help websites access a wider range of individuals and business users. In addition to high-definition videos that will successfully attract users' attention, Silverlight combines the rich interactive options presented by Ajax technology to effectively increase user loyalty and attract more attention to online media.

Support for Seo

With the development of the Internet, online video ads have become Internet advertisement But most interactive technologies do not support SEO ( Search Engine Optimization ), Resulting in a low search indexing rate for rich media ads, seriously affecting the dissemination effect. Because Silverlight is born to support SEO (Search Engine Optimization), it will create a large amount of exposure for rich media ads, thus providing high-return communication solutions for commercial users.

High Fidelity design experience

Microsoft provides professionals with a series of tools to better implement Silverlight applications. Silverlight is built on a unified Microsoft technical platform. developers can use familiar Visual Studio Tools to create business logic. Designers can use Microsoft Expression studio to create business logic, it solves the communication barriers and high costs caused by design and development based on different technical logic, and will create a high-fidelity design experience for professionals.

Figure: Yao wenyuan finished the painting in less than 10 minutes and soon published it online.

Microsoft said that the commercial value of Silverlight has been obtained China Network Recognized by the media industry. Some large domestic portal websites have started to study the technology and application prospects of Silverlight half a year ago. With the rapid popularization of Silverlight in the global Internet field, large domestic portal websites and vertical professional websites have begun to adopt Silverlight technology and apply it to their own product development.