Research on the rejection and attraction of key words

When many of our keywords appear in the title, when the user searches for a keyword, another keyword May and this keyword form a good match, but it is possible that these several keywords will form a rejection, such as regional problems, poor correlation of keywords and repetitive keywords, When the user searches for a keyword, then the other form of exclusion of the keyword to the user will form interference, today to share about the key words of rejection and attract some.

　Let me give you an example:

For example, we are doing children's wear, have "children's wear brand, children's clothing to join, children's clothing wholesale" These three keywords, we began to see these three keywords, may be placed in a title to do, but our analysis of the key words of attraction and exclusion of these three words together do not good.

Children's clothing to join the user to join must be the brand of children's clothing category, under the line of the brand children's wear, then children's wear and clothing to join the brand is more suitable to put together, children's clothing wholesale if we are forced to add also can, but children's clothing wholesale have a lot of trends, such as users find children's clothing wholesale people, price range, whether the brand, etc. Therefore, children's clothing wholesale and no obvious concern. Therefore, children's clothing wholesale We had better be alone to do the site, so as to avoid a keyword exclusion.

　I. Regional ISSUES

With regard to regional issues, it is mainly to see whether our business coverage is oriented to the whole country or to the region. If we are oriented to the region, such as "English language training" and "Jinan English training" are different, the latter only occupy a very first search volume, and their respective scope, Therefore, the two words need to be displayed according to the user needs of the content should be different, so two words can not be done at the same time, because of a certain degree of exclusion, otherwise it will create a waste of traffic and user needs of the satisfaction is not accurate.

　Match the keyword of the same meaning

In search engines, there are some keywords, two words meaning the same, or one of the words that contains another word, but the literal is not the same, the search engine will match the two words, search one of the words will automatically match to another word, such as "Changsha Web site Production" and "Changsha Web page production" These two words, search "Changsha Web site production" when the search engine will automatically match to "Changsha Web page production." (as pictured)

　　

　　

Which word do we mainly do? Another word will be rejected, and the two-word index is different, and our main words will be ranked well.

By the weight of the site, when our site has a certain weight, high index of the word we have to show later, even if we do not have the title of the matching words, that matching words will have rankings. For example, we have Changsha website production this word to do the first have a certain weight, even if we do not have the title of Changsha Web page production this word, because of the reasons for the match, Changsha Web page production we are also ranked.

　　Third, the relevance of the key words poor

Poor correlation words put together a number of keywords to compete, competition is very strong, will affect the ranking of keywords. So these key words we want to do separate station. For example, "website promotion, website optimization, graphic design, logo design," The word correlation is very poor do not put together, even if our company business is very much, do not put together. We do separately or according to the relevance of the classification, then there will be no exclusion, keyword ranking will be very good, if put together to do, may not be able to do keyword rankings.

　Four, repetitive keywords

Repetitive keywords put together will also appear rejection, will affect the ranking of keywords. For example: Changsha to do the website, Changsha website production, Changsha Web page production, these words, we want to see whether the key words and keywords are included and included in the relationship, if we are the integration of these words to integrate.

Summary: The keyword attraction and the repulsion is we must consider when arranges the key words, otherwise possibly we may encounter how does not go up the situation, for instance my website (www.51shiyanji.net) keyword Three, I will integrate mutually contains together.