Seven major causes and solutions of bidding account burning money

Recently, I contacted some traditional industry companies. many of them talked about Baidu Bidding. The price is too high and the effect is getting worse. the advertising fee for one month is nearly 10 thousand, and there are few people who call and consult, let alone the deal. after Baidu promotion

Recently, I contacted some traditional industry companies. many of them talked about Baidu Bidding. The price is too high and the effect is getting worse. the advertising fee for one month is nearly 10 thousand, and there are few people who call and consult, let alone the deal. after the promotion of Baidu, not only did the performance not improve or even suffered losses, but a large number of enterprise leaders wanted to abandon the bidding, this is a deep understanding of our bid hosting team. after all, the competition for bidding promotion is becoming increasingly fierce. Dozens of companies in any industry are doing promotions, in addition, the unit price of some popular keyword clicks of some of our customers is as high as dozens or even hundreds of dollars. you can think about how many times we were promoted by our peers, how many times does a real customer click? If you have no experience in operating your account, you can imagine the result. here, Wu Longjie, chief director of the bid team, summarizes the reasons for losing money and solutions based on years of experience,

1. Click for non-real customers

Non-real customer clicks include peer clicks and marketing clicks,

Since the upgrade of the system in January, malicious clicks on software can be blocked by more than 98 percent, here we mainly talk about how many times our peers go to work every day for the purpose of understanding their competitors, as well as sales promotion, for example, we sell spot price accounts, sell 400 phone calls, sell potential software, sell seo, etc. in a rough estimation, our Baidu advertising fee was 20% clicked by our peers, 10% of marketing clicks, that is to say, if our monthly advertising fee is 10 thousand, 3000 of them are wasted by these people, this is a great waste for some small enterprises and start-up companies. it is related to their survival. we must find a way to avoid such waste.

Solution:

1. shielding ip addresses. we can analyze data statistics, such as Baidu Statistics and 51 statistics, to find out the ip addresses that visit our website through promotional links more than three times in a month, if you haven't consulted or called us, you can block his ip address segment in the promotion background. if you are a potential customer, you haven't consulted for the first time and you haven't consulted for the second time, the third time has not been found yet. qq customer service, Baidu Shangqiao, and such obvious communication tools should be asked if they are interested, even if they are a little bit interested. if they are not consulted, I think may be that he is not our customer, that is, we want to give up on him, that is, shield his ip address.

2. lowering the price of popular keywords. In fact, the turnover rate of popular keywords in many industries is not very high, or even very low, such as wedding photography, decoration companies, training schools, travel agencies, computer schools, hospitals, etc, the unit price of these keywords is very high. although the index of these keywords is very high, the conversion is not high. these words are searched by their peers every day and are searched by seo, after being searched by leaders, a large number of people will click your ads while searching, so we can lower the price of these keywords to save the advertising fee.

3. we urge your peers not to click others' advertisements at will. if you click others' advertisements, you will not make a deal on your own. if you want to know your opponent, you can copy the website of another user to open it and check it. In addition, clicking the other user's advertisement will increase the keyword unit price to a certain extent. this is not good for you, but it is also a sales promotion, if you want the other party to buy your product or service, and you click on his advertisement, he will buy it. I have a lot of experience. some accounts and sales are focusing on potential software, every day, I click an advertisement on our company's website. I will never buy any products he sells.

II. keyword matching mode

I don't know if you have noticed it. as long as it is the keyword matching mode set by Baidu customer service for us, most of them have a wide range of options. in this way, many invalid and irrelevant keywords will be matched, once, even because I set a precise match, Baidu's staff called me to say that the traffic has dropped and the display has been low. I suggest setting a wide range of matches. I think that for invalid traffic, I would rather not. for example, Jee technology is used for bidding hosting. if the keyword "bidding hosting" is set to extensive matching, searching for "child care" and "excellent class" shows our company's advertisements. for such presentations and traffic, it has no significance for Jiesheng technology, set the matching mode for your account. Generally, you can set a new phrase matching mode (three modes are available now). then, you can perform analysis and filter to set the exact match mode, some keywords can be set to phrase-exact inclusion.