Several key points of Baidu bidding that you have overlooked

Each enterprise in the auction encountered the biggest trouble is spent money did not consult, and some business exchanges, I found that some enterprises do not specialize in this piece of professionals, not the business director and do this piece, is the technical more amateur personnel to do, fully independent of the actual operating type of personnel very few. Some are more proficient in this piece will encounter this problem, no matter what the reason, some key points in the auction is not to be ignored, the following SEO blog recommended several of my work in the bidding summary of a few suggestions.

First, in terms of keywords, if you can say your company's core keywords is what type, what word, then you are the price of your bid is a comparison of understanding, if you can not accurately say exactly what kind of words, or even those words, you can say that you are not familiar with your account, the delivery should also be non-targeted investment.

If you do not know which words are better, suggest you can search the word report to see which keywords word flow, spend more money, these words suitable for the business nature of the company, good words can be appropriately increased delivery, the corresponding search words can be added to do keywords, inappropriate and expensive can add negative keywords. It's better to take the time to get in. Consulting clients record their access sources and triggered keywords according to valid customers and invalid customers, and it is also a good way to know which words are the core words. The search term report can be seen two or three times a week.

Second, in the matching method also should be careful choice, conversion high keyword if the average click Price is high, the cost can be adjusted into a phrase accurate, such as I now engaged in the industry, to do the cabinet to join, like the top ten cabinet brands, cabinets to join these costs high, the flow of utterance ineffable into phrases accurate more suitable, but the kind of industry,       Like our industry "cupboard" this generic word bid high, the flow of large, expensive, bid is not high, unless your company is rich, adjust to precision can reduce invalid click. Why the bid is not high, I understand that the full accuracy is not to say that the search word is exactly the same as the keyword set to come out of advertising, but as long as not in the middle of the word interspersed with other words, plus prefix or suffix can have the starting words. Many people do not agree with this point of view, I often found this in the actual operation, such as my "cabinet" set up a precise, but the cabinet color, xx Cabinet xx is not what we need, non-account key words will also start "cupboard" this keyword. Therefore, the price can be low, while adding these words into the negative keyword, reduce invalid clicks.

Words like those with no traffic can be tuned into the core of the phrase to see if there is any traffic coming in.

Third, in the creative, the quality is high, advertising words attract people is also an important side. Creative 3-5 more appropriate, improve the quality of creative characters should not be more, increase the number of clicks advertising language to attract people, have a spokesperson, patented technology can be more mention. Of course, links are also linked to the corresponding pages to enhance the customer experience.

Four, the site in the exchange of the server on the background of the impact of a large, if not done before the change, the quality of the account will fall a lot, it is difficult to recover or even not recover.

In general, if the site to change space, Baidu account plans, units, keywords are all suspended, only to stop the plan or units are not. After the change, the general effect will not be very large. If you do not do a good job, keyword status and creative status will show red unfavorable promotion, will stop bidding, quality is half stars.

Solution: keyword and creative modification URL (full to the first page URL) re-submit, and so on approval can be bid, but the quality will still fall a lot, the basic impossible to restore the original. If the decline of the serious can be re-copy plan new plan, quality will be the same as before, just accumulate a few clicks, just put those days flow will not be very large, and so accumulate more clicks, traffic will increase.

Do not make the worst of the plan, can do the best, after all, reconstruction plans are troublesome, but also time-consuming, want to recover from the previous period of time.

Bidding skills far more than these, what Jasper's blog only share these points, the above views only represent He Biyu's personal views, there are more good ideas to welcome the bid enthusiasts to add.

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SEO optimization learning combined with competitive bidding promotion skills, many seoer on the bid promotion not too understand, I hope SEO Blog recommended this point of view can help everyone, welcome more promotion enthusiasts can join to what Jasper Blog with He Biyu together to explore more promotion knowledge, together with the exchange, progress together.

Several key points of Baidu bidding that you have overlooked