Sina Micro Auction Application

The magic power turned out, the micro-auction tips are poised to be sent! There is a rumor that this can be achieved: goods to cash to support the public good, to mobilize more stars to participate in the public good, have the same influence with the international media brand activities

Case studies teach you to do auctions: pre-preparation

1, with @ Micro-public interest to reach cooperation intentions, highlights 3 1:

Are you a charity organization? Please sign a cooperation agreement: the legitimate public interest organizations with public offerings can and @ Micro-public platform signed a cooperation agreement, we need you to ensure that the agency information, rescue Project REAL effective.

Are you asking for help? Please launch a public service project: v Users can act as project sponsors, and also need an authoritative media as a project verification side, two key players ready to start asking for help. In other words, you can help people in addition to the auction money, the Help program itself can accept donations from netizens, and kill birds with one stone.

Are you a donor? Please select the Public welfare project: There are many different types of help on the micro-public welfare platform, you can choose your preference type as the recipient of the auction money, such as: environmental protection, children's growth, medical treatment of major diseases, etc.

2, the launch of the auction, the size of the event you decide:

Big: Auction, at least 4 pieces

Small: Only 1 pieces of film

Add up to now only 1 pieces, 60 days have 8 pieces of products

3, good activities, need a sea newspaper and a good introduction:

Picture size 1440*450 Best, 1440*600 maximum

Auction Introduction: Within 100, concise and clear

4, each of the products are a hope, carefully prepared to take the product information:

Product introduction, Donor introduction: Let the participants in front of a bright copy, do not forget to take the size and characteristics of the product description

The floor price, increase margin, deposit: low threshold participation, security deposit is guaranteed

Start time, end time: recommended 7-10 days

Photo: Overall beautiful, clear details, brand revealing

Related topics: Let more people participate in the topic of double well discussion and sharing, 4-6 words most suitable

Case studies teach you how to do auctions: Auctions start

1, started to auction the first gun, let more people know:

Mobilize the most people to help you forward the product, your products to be used to do public goods, good things to share with everyone, the more people know the higher the transaction value OH

2, hanging up to shoot people's appetite, the story behind the best shot:

During the auction period, the daily issue of micro-blog, to introduce a small story behind the film, or the special commemorative significance of the product, plus the link will let more people pay attention to and participate in

3, pay attention to additional people

At the end of the auction, there will be 2-3 individual bidders, pay attention to interact with the people who have the most confidence to buy the products, and @ Other participants to cheer them up, stir up the desire to bid, in particular, there are 2, 3 hours of the auction is coming to a close.

Case studies teach you to do auctions: end of auction

1, the auction time to:

@ Micro-Public service in 1 business days to provide the first contact of the person, please contact with the phone in 24 hours, ask the other party to inject the balance into the help account or designated relief account, and in time to check the money for each other to send out the product, 8 business days to contact @ Micro-public information to inform, promptly returned to the rest of the participant's deposit.

2, the order of contact in the shot people:

In accordance with the auction process, such as the first people do not pay the balance, will be deducted all the deposit, and face micro-Bo credit integral deduction treatment; Based on the needs of public assistance, the platform can provide follow-up information, but if the subsequent people do not want to pay, the platform does not deal with.

3, Auction-post-public welfare era:

After the netizen completes the transfer through the micro-blog, the participant becomes the donor from the participant's identity, and the purpose of supporting the auction needs to be outstanding, which is commonweal. Therefore, the official account is required to thank the participants, provide invoices, and clearly inform the auction money for subsequent use, if possible, a small certificate is also good Oh!

Micro Auction Contact: Month wangyue4@staff.sina.com.cn