Site positioning: Classification cutting content

Site positioning mainly answer three questions: 1, the nature of the station? 2, belong to the field? 3, who is the reader? After the answers to these questions are confirmed, the first thing to do is to split the "positioning" of this general generalization.

The best way to determine the positioning extension is the "keyword" method. The keywords in one area are generally more explicit, to expand the scope of keywords are: 1, to do the target readership survey, so that the reader arbitrarily write the field of keywords, and then, statistics appear frequency; 2, the study of similar sites, similar sites of the channel name, column names are identified by the peer key "keywords", At the same time, through the software to similar web site article frequency analysis, to find the highest frequency of the top 1000 (word) words, 3, in this site will be published in the typical article screening.

There are three ways to determine the "critical" level of the keyword: 1, through the business model "distance" to judge, the closer the business profit, the keyword "key" degree higher, conversely, the lower; 2, through the search engine to determine the number of searches, 3, the target audience interested degree test.

When the site is positioned as "representational" for hundreds of keywords, this "positioning" becomes a touch-and-see Web site content model. At this point, you can not have the content of the site, the content of the site in advance classification. Do not directly to the general, summary of the site positioning for "concept to concept" classification, it must be "taken for granted" classification. With hundreds of of the selected keywords, the classification becomes specific operable, can be completed, can be evaluated work, there is no "like" keyword as the basis, classification is only philosophical "speculative", Wucken, buoyant, helpless, do not evaluate the pros and cons.

Many times in our lives, we unconsciously carry out "classification": food is divided into edible and can not eat; children watching TV will always ask "Is this good?" Or a bad guy? "...... We are accustomed to relying on the "classification" of the guidance. No matter how the site positioning, the vast amount of information is certain. As the classification of the importance of the encyclopedia, site classification plays a role in positioning, the next link to the content of the bridge, if the classification of the problem, positioning and content will be "dislocation", can not connect. Therefore, must not be classified in the silent coherent, but to put it, amplification, amplification, analysis, analysis, hashed, careful discussion, to seek more people's opinion, do the reader survey, please third party evaluation, a few do.

Classification criteria Command Key words

The first step in the "operation" of the keyword is to determine the "classification standard" of the site according to the location of the site and the analysis of the target audience. Keywords are critical, if you do not determine the "classification criteria", "classification of the main Line", you can not get the level between the keywords.

To determine the classification criteria of this site, you can repeatedly ask the question: "Readers come to the site to see what?" "News sites, readers to see the news, so the news content classification for domestic news, international news, financial news, science and technology news, entertainment news ... The IT website, the reader looks at the product, therefore, according to the product divides into the hardware, the software, the game, the digital ... , entertainment websites, readers to enjoy the work and participate in the experience, so according to the type of entertainment into movies, TV, music, games ...

Classification is the reflection of content attribute, content often has multiple attributes, so, there are many kinds of classification. The recognition of content attributes ultimately determines the classification criteria. The A classification of libraries in mainland China is always Marxist, Leninist and Mao Zedong Thought, even their handwriting is a subcategory; The 0 classifications of Taiwan Province in China are mainly classified as collections, bibliography and library science.

The cognition of the content attribute of the website says that it is the cognition to the reader's demand. To understand the needs of readers, the best way is: 1, enlarge the scope of the readership survey; 2, study similar websites; 3, analyze the log of this website. These tools are all for one purpose--to find the most popular content and to increase the classification of popular content. The classification of the popular content to extract a line, and then use this line to concatenate more categories, and eventually the contents of the site are all strung together. This line is the site of the main line, that is, classification criteria. Classification standards are not intended to come out of the reader's attention to the content of the extraction.

Classification criteria are determined, there will be the "backbone" of this site, in this "backbone" on the content of this website on the first level of classification to get the channel. The first level of classification to 10 to 15 suitable, reflected on the site is 10 to 15 channels. The category name is the channel name. Channel classification embodies the classification standards of this site, is the content of the general layout. More than half of the time of classification should be used to determine the website "backbone" and the channel classification.

The second level of classification is the division of 10 to 15 categories below each category in the first level. That is, the site on each channel under 10 to 15 columns, the same, the category name is the column name.

Whether it is the channel classification or column classification and the site "backbone" unity, sometimes rather sacrifice some strict, but also try to do in a general layout, avoid the exception of the division, but also to avoid the emergence of two classification criteria.

In addition, we should adhere to the principles of classification: 1, the same level of classification as far as possible is a coordinate relationship to avoid cross. 2, take into account the future of each classification of the update, each classification of the best update is generally the same, the gap does not exceed 50%, if a classification, update the amount too large, it should be split, a classification, update too little, should be merged. Each category will need to be updated in the future, not finished. 3, use the existing classification as much as possible. Channel classification is determined, the editorial department can be edited according to the channel editor divided into various channels, reporters are divided into the channel reporters, the site community bbs, Blog, wiki and Mail magazine, etc. also do not have to do their own classification, and the same channel classification can be (editorial department adhere to the Channel classification, is to The community content insists the channel divides, is for the channel and the Community Content interworking, the interface is consistent. Responsibility 4, respect the reader's habit, do not easily delete the classification or change the category name. The classification is the first tacit understanding which the reader and the website form, does not have the tacit understanding the result will be, the reader goes the wrong way by the Signpost. 5, the classification name should be short and clear. Short is for the future "category" name and title to appear at the same time, the specific manifestation of "" category "+ title" (The Benefits: first, it is suggested that the nature of the text for readers to quickly read; the second is to increase the classification of the entrance, increase the number of aggregated page access. To save the layout, the category name should not be long, the best two words. Clearly refers to the classification name specific, direct, rather than general generalization and indirect. The category name is the signpost that the website provides to the reader. There is no specious and artistic sensationalism in the dictionary of signposts.

Although the classification is only the subjective division of the content, from the content cut, but the classification must be determined to be based on this classification to update, in this sense, classification also stipulates the content, determines the content of the accumulation of direction.

Category page

Theoretically, the homepage of the website is actually the general classification page of this website, the channel homepage, in fact, is the section category page of this channel.

Channel and column classification is determined, you can plan the home page and the channel home page. In the home page and channel homepage must adhere to the main classification of the site, and only a main category. If in a page, using two or more than two main categories, then, the update, the same article, will appear on a page two times or more than two times, this duplication not only waste suites, but also make readers feel messy, confusing direction.

Homepage of the classification of the structure of the method is: the first screen for the focus area, put the update of the focus of the channel, the focus area is the main channel on the home page of the integrated display area, how many channels, how many pieces of integrated display area. The homepage of the website is in fact the key display board of the channel Classification update. Channel Home Page Classification of the structure of the method and the home page, that is, the central embodiment of the Update column classification.