Six key points of enterprise website optimization

As a corporate website, most of the brand promotion or is to do keyword ranking directly attract users, and the site to achieve this goal must be reasonable optimization. In order to better and faster upgrade keyword rankings, the following for your summary of the Enterprise Site SEO optimization of the six key points:

1, to determine the site target keywords: According to the company's product classification and content of the site, select effective keywords, and then analysis of these keywords, mainly to see the degree of competition, the ranking of the site data analysis, and Baidu to promote the number of information, to determine the site's most effective target keywords. The new station does not recommend more than 5 keywords.

2, title and description to meet the user experience. We have to determine the title of the site to be appropriate when the target keyword, but also in the description of the keyword. The title and description of the site is the overall introduction of the site, the search engine for this part of the content is very high weight.

3, the website structure should be advantageous to the spider crawls. The site navigation structure is clear, the catalogue level is distinct. Use the div CSS structure layout site, less flash and JS code, tables, frames and other structures.

4, reasonable and effective layout of long tail keywords. According to the site's target keywords, choose the most users need, and the competition is small long tail keyword, layout to the page. Long Tail Word Search volume is small, but bring the flow and turnover rate is very considerable, this needs to be slowly to find.

5, check the site 404 pages, robots.txt files, static links, tree-like structure, URL standardization, so that it does not appear blind spots. Strictly check the Web page of the Dead chain, website page Most taboo to appear dead chain phenomenon.

6, the content of the king, outside the chain for the emperor. Continuously enrich the content of the site, continuously and steadily increase the external links of the site.

Website optimization is a continuous learning, the process of accumulating experience, SEO optimization technology, is really can achieve the best effect of Web site promotion of effective ways and means, more attention to learning and research SEO optimization technology, can be faster to promote their own website.

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