SNS is not a panacea, it may be a burden

Now SNS in the network has been red purple, one did not ask me: "You today SNS?" I said: You only SNS, your family are SNS, feel the same as when the web2.0 came out. It sounds a bit off, but SNS is really popular. From Happy NET, Facebook, Amoy Lakes, white society, and the poor Sina friends, as well as those with uchome of small and medium-sized sites, although many sites feel that they do SNS is very outrageous, while very enthusiastic to join the melee.

So, does your website really need SNS? If necessary, what kind of SNS?

If your site is just for the fashion, I suggest or stop early, first the basic things do well, such as content construction, no content without users, if you hope to build a SNS, let users to produce content, I think the world will not have a second Facebook.

If your site has developed into a bottleneck, for example, the content is too much, the user search information cost is very high, Taobao this kind of E-commerce site, this time the introduction of SNS, I think is a catalyst, with good can let the site a new level, of course, the use of the bad, then only a more empty shelf just.

and a website if need SNS, so in the end how to use?

First look at SNS this three letters, its full name is social networking service, both social network services, my consistent view is that SNS is a "foreign language" (Taobao to learn a language--sns), is a website and users, as well as the user communication tools, Each site to master and use this "foreign language" different degrees and ways, as we learn English, if you want to become a linguist, then you have to regard English as a goal, if you just want to better communicate with others, then English is a tool.

For the site in the end, such as and to use SNS I think can also say so, if your goal is to do the pure SNS such as Facebook, then you have to spend money to do it. If your goal is just to make your site a new level, enhance user interaction and stickiness, then use SNS as a tool to apply it.

So how to use SNS as a tool?

If you have money, also do not learn Sohu or Taobao, do a stand-alone thing called white society or Amoy rivers and lakes, if you have no money, also do not use Uchome to build a channel called "Home" or "community" such as independent things. In fact, you just built a shelf, and whether it is happy net, white society, and the countless uchome built, the function has been homogeneous. It looks beautiful, but it's hard to hang on. In fact, the vast majority of sites really need is an "invisible SNS", rather than an independent site outside the physical existence of SNS.

If your site users are a large number of irrelevant information, search cost is very high, you will see what SNS function can solve a problem, take to integrate into, and do not need all the characteristics of SNS all add to the website, what needs, take what. The right remedy, is the oral English is poor, that complements the spoken language, is the word quantity is few, that thinks to see how remembers the word, the SNS function has tens of thousands of kinds, you want to use those to your Website value biggest function;

In short, SNS is not a panacea, do not mistakenly believe that the characteristics of SNS, the site will automatically produce content, if the operation and guidance of the bad, or SNS some of the functions and website fusion is not good, but is a cumbersome, if your site is and other sites SNS have too much similarity, If your site is too concerned about SNS and ignore the content of the infrastructure, I think the next step, what to do is how to "go SNS", no matter what the site, content or the most fundamental things, SNS characteristics is only changed the content of the production, dissemination, consumption patterns.