Stick to the dream with the times I see "Seoer career Change"

Recently, the topic of "Seoer career change" continues to appear on Webmaster class forums and websites, and I believe many people have thought about this problem more than once in their hearts.

　　

Recently, the topic of seoer career change has been very hot in the industry

SEO hot, "Seoer career Change" topic of the prevalence is not groundless, not only a variety of "SEO extinct" rumors of the four; from the domestic recruitment market, search engine auction commissioner and Taobao SEO recruitment of the number of people to increase significantly, and maintain a rising trend; and a rough comparison of the recruitment unit pay, Search engine bidding commissioner is generally higher than general seoer.

In the eyes of these recruiting enterprises, SEO is only a search engine PPC advertising an effective complement and auxiliary--seo has gradually become a kind of long tail marketing means, its purpose is only to seize other efficient mainstream network marketing methods did not seize the long tail of traffic, has long been no previous scenery.

It should be said that the "Seoer career change" has become a topic, is the inevitable trend of the search engine commercialization--to maintain the credibility of search engine rankings recommended, search engine algorithm frequently updated update, while the search engine actively build their own-led trusted content system, coupled with a variety of search engine advertising, SEO ranking position is greatly reduced, SEO more and more difficult, and rankings do not go up is not stable.

Such changes make SEO time cost expensive, SEO effect is difficult to ensure that the drawbacks. At the same time, such as the cat, Beijing-east and other electric business platform to develop strongly, they bring the search flow than the search engine quality, more merchants favored; not to mention the rise of other social marketing platforms. Thus, in addition to some well-known seoer, the development of pure professional SEO space is indeed shrinking objectively.

This fully conforms to the long tail theory-any current hot will become the future long tail, SEO is only a specific period of specific industries, with the SEO become the inevitable standard of daily maintenance, as a career (in addition to training), SEO will gradually from the big hot to the downturn.

Can be a crisis crisis, the danger of organic. The key is how we really find the right opportunities in crisis, and how to really grasp such opportunities in the process of practice.

First, Seoer career change is normal, today is a modern business society, career adjustment is a life must often experience the challenges-as the saying goes, "The tree to move the dead," the kind of "SEO as a lifelong career" of the reference too outworn, wishful thinking, not from the perspective of development SEO.

　　

Search is still important, but not limited to search engines, SEO to keep pace with the Times

Second, in the foreseeable future, network search is still very important, it is still a quick search for valuable information of the fastest means-whether in the days of cats, when, in Jingdong, we want to find our favorite products, the most convenient shortcut must still search, but not necessarily Google, Baidu. If seoer adapt to such changes, and constantly into a narrow specific search field to do SEO, in more people do not follow the period, the prospects are also optimistic-such as Taobao SEO.

As a profession, SEO hot after the inevitable return to cold is not because it is completely useless. But because the network marketing industry personnel overall level of business, now SEO has become all site operators and network marketers must master the basic skills, Seoer has not been called by SEO technology means "a recruit fresh, eat the day" technical people.

For example, now all recruitment notices emphasize: A competent search engine PPC Commissioner, must have effective integration using many SEO basic skills-such as long tail keyword capture, SEO data analysis, PPC advertising title and creativity (title title tag and Description description label) of writing and so on.

Again such as the website Operation Commissioner, he also inseparable from the necessary data analysis SEO ability, inseparable from the chain of construction and other web site promotion means, can not be separated from the site to find the selling point and the original content system of continuous construction.

Therefore, the problem of seoer transformation only indicates the rapid development of network marketing technology, we must further improve their SEO skills on the basis of continuous learning of various marketing techniques, and constantly enhance their own marketing. Only in this way can we really get out of embarrassment.

Zac constantly remind us that: "Seoer is a marketing staff, and is not a simple technical staff"-This does not mean that there is no market for SEO, but seoer must actively recognize the development trend of SEO, and constantly actively seek change, "success, further", to be invincible.

From this point of view, the important is not seoer whether to change the issue-even if we switch, to get more than the current SEO industry more space for development, we still have to do a good job seo--constantly beyond the self, at the same time open minded, and constantly learn to improve their own, At the same time do not let their own thinking by SEO expertise to imprison.

This, in addition to the importance of SEO skills mentioned earlier, can also help us to accumulate the confidence necessary for future development--in a market economy society, everyone's future will be faced with various shocks including career change. But the winner is the winner, in every seemingly obscure opportunity to continue to succeed, "small wins for the victory." Over time, such continuous success can help to build up a high level of self-confidence and optimism and upward spirit, and actively face various challenges.

For example, there is not much culture of the old Red Army, the founding of Major General Zenklin, he from the deputy army commander to the PLA first Chariot division commander, and then to the Air Force major general, and finally to the Naval aviation commanders, so frequent career transformation is amazing, but is by virtue of the various brutal war in the process of continuous victory accumulated confidence, He not only accepted every career change calmly, and adapted to such changes, and finally made a successful transition.

Secondly, it is by virtue of the various brutal war in the formation of the three-person line will be my teacher ", the Zenklin old generals can truly overcome all the difficult challenges they face when they continue to learn from others and even learn from their enemies the breadth of mind and good habits (not to do so in the battlefield). Eventually became one of the most rare old Red Army pilots in our history (he was 38 years old when he flew the sky).

To sum up, today's SEO industry changes are indeed very large, "seoer switch" topic is seoer to the rapid development of the necessary response, but the essence of the problem is not "career change or do not change" the specific answer, but we must be based on their work, in the face of SEO more and more difficult to do The use of their ingenuity, to maximize the SEO, we may be in the crisis to really find the right opportunity for their own.

A micro-blogging operation Commissioner said: "Micro-blogging operation is not like many people think so, just write jokes, hair microblogging on the line." Not only micro-blogging, but also the development of micro-blog content planning, micro-blog activities Planning and interactive strategy. At the same time in the micro-blog to collect information to the product sector, after-sale departments, research and development departments feedback questions.

　　

SEO is not just technology

In fact, such a requirement is to include SEO in all marketing operators must strive to do the most ideal realm, for example, SEO site editors should not be satisfied with the "original", but should be from the enterprise product services, and constantly look for enterprises worthy of propaganda "differentiated marketing selling point", and through their own efforts, Expressed in a way that potential users loved.

And SEO outside the chain Commissioner, it should be the first time to find which "timeliness topic" for me to use, form an effective link bait, and quickly implement such a promotional program. At the same time closely focus on the development of industry, do people, and constantly collect peer and potential user information to the Product Department, After-sale department, Research and Development department feedback.

If we can really do this step, then "SEO will Perish", "seoer transformation" can not really affect us. Because we have to their actual action, really verified that "as long as accurate positioning, any competitive industry, there must be our position" (this article by Gouyn12 original starting, copyright, Wenzing, reprint, please indicate the starting point of the link form http:// Www.gouyn12.com/cnnet/365.html and this statement, thank you).