Successful use of the three principles of big data

Nowadays, big data can help enterprises determine customer needs, big data can determine customer preferences, and big data can also determine customers' aspirations, big data can help them understand how to meet these different needs, and how big data can help them meet characteristic quirks and features.

1. Make decisions based on facts, rather than intuition

The biggest benefit of data analysis for enterprises is that decisions can be made based on exact data rather than intuition. When enterprises realize this, they will take specific steps to meet enterprise needs, such as customer needs, internal needs, and logistics requirements.

Data analysis can help enterprises make business decisions. By analyzing data, it helps enterprises decide whether to continue providing certain products or services, not only based on sales figures, but also based on customer feedback and needs. Big data can help enterprises identify and solve problems, and guide enterprises to success.

2. Do not let Big Data overwhelm you

Although big data analysis is very useful, it is important to remember that the actions taken by enterprises based on the data can ultimately have a lasting impact. If enterprises are deeply involved in data analysis, research, and data collection, it is easy to eliminate them one by one. If an enterprise does not take actions or measures based on the data, the data will only be data and will not have any beneficial impact on the Enterprise.

If your company is beginning to accept big data, make sure the speed and simplicity are complete. You should collect and analyze data as much as possible, but do not make it the key work of the enterprise. In addition, enterprises should invest in solutions to achieve a certain degree of automation, not only in data collection and analysis, but also in performing operation steps. If the market demand for specific products increases or decreases, enterprises can deploy computer software and adjust product prices based on the data. Such investment can help enterprises achieve future flexibility and freedom.

3. understand customer needs

Speaking of social media platforms, 21 century big data inevitably contains customer data from various social media channels (such as Facebook and Twitter. If companies make good use of these data, they will be able to gain benefits, including financial or customer loyalty. In other words, if the enterprise understands the customer's needs, the customer can almost certainly become the purchaser.

Wireless carrier T-Mobile believes that social media data is very valuable. Recognizing the unique opportunities that these platforms bring, carriers will actively participate in social media and strive to listen to the opinions of customers. Perhaps more importantly (+ focus on the online world), operators can adjust their services and products as necessary based on these feedback. In February June, T-Mobile launched a marketing campaign for the new LG G3 device, during which they sent a device each day to social media creators. This expense is small for the company, but it brings high marketing effects to the company.

If enterprises can successfully analyze the big data, they will gain more competitive advantages than competitors from the big data analysis.

Successful use of the three principles of big data