Sun Tzu's Art of War in entrepreneurship"

Entrepreneurship and investment are the same as the war of soldiers, so we must pay attention to tactical strategies. Sun Tzu's Art of War became a classic book of war in S. In fact, there are also some methods in Mass investment and financial management to help small investors reduce investment risks, we can also regard it as "Sun Tzu's Art of War" in our investment"

1. Do not invest heavily in lending

Most of the people in general invest in small capital. because the economy is relatively tight and they want to make money in their hands, they can only win and cannot lose in the investment process. Therefore, when you start to invest, you must do your best according to your own situation and cannot borrow too much. Because of the high risk of a large number of loans and the psychological pressure on entrepreneurship, it is extremely unfavorable to the normal development of the operator's ability.

2. Do not blindly catch up with hot business trends

In the early stages of investment and entrepreneurship, many people tend to follow their feelings because they are not familiar with the market. They do not consider their own situations when they blindly follow suit to see what business others have made. In this way, the market is often out of supply or is not suitable for this operation, and the result is lost. Therefore, when investing, you must learn how to gain ground and find opportunities to achieve "no one has me ".

3. Start your business from an early age.

Some people may suffer a big loss in the end because they don't know how to make money when they start a company. Therefore, for investors who have no capital and no operating experience, you may wish to start a small business first. Although small businesses are developing slowly, they do not need to worry about losses. They can also accumulate business experience and lay the foundation for the next big business to engage in small businesses with less capital. First, they should understand the market, it is the experience of many small investors to wait for the time to come and invest heavily in big business.

4. Learn a technology and make money steadily

It is also a stable investment method to pay tuition fees and learn a professional technology. There are no lack of success examples in this regard. The 21st century is the era of knowledge economy. To keep up with the times, we must pay attention to intellectual investment and learn a craft based on our own conditions.

5. Do not trust rich advertisements and carefully select investment projects.

Nowadays, advertisements that boast "less investment, fast effect, and high return" can make a fortune overnight. They use high return as a bait to lie to those who are eager to make a fortune. In fact, the profit margin of investment is generally at a fluctuating but relatively stable level. The profits of investment projects are high and low, but they will not be too high. Therefore, all those who boast huge profits will be fraudulent. When selecting a project, investors should consult with the local technical department and industrial and commercial department to avoid being cheated.

6. Keep up with the market and clear gaps

Small investors are unable to withstand the fierce competition in the market due to their weak scalability. Therefore, when selecting an investment project, we should review the current situation, that is, do not challenge the market leader, nor waste your energy to keep up with it. Select the market that others are unwilling to do or have not taken into account and adopt the fill-in strategy. In this way, you can develop a profitable "Corner" market, while avoiding direct competition with strong players to the maximum extent. However, three aspects must be done well: first, be good at grasping the market and keeping up with the market; second, be good at capturing business opportunities in the market; and third, be good at creating new CIOs. backed by the "Big Tree", the small investors choose to attach to large enterprises and take the "Parasitic" development path, which is also a good way to avoid risks. Zhang Wei is a piano teacher in the music department of the University. A piano seller complained to him that his piano store is doing a good job, but he cannot keep up with after-sales services such as piano tuning and maintenance, the customer has opinions. After hearing this, Zhang Wei suddenly showed up. Isn't this a good investment path? I am a piano teacher and have expertise in this field. to open such a store, you only need to have a set of tools to shop. The investment is small and the whole city is unique. Zhang Wei's service department is doing a good job.

7. Centralized advantages and collaboration

Because of the weak scale and filial piety, the small capital investment is impossible to attack on all sides and receives economies of scale. Through the joint efforts of several small investors, we can focus on the advantages to break into the target market, and strive to form a comparative advantage, even in a small field, to create our own characteristics, so that our power can grow and grow. Of course, such cooperation should achieve the following: first, the centralized advantage, each partner contributes their own advantages to form a unified core advantage; second, mutual trust and honesty, benefits and risks are shared. Third, long-term cooperation is not required. If you have the opportunity to gather, the tasks are completed, and the Collaboration objects are not fixed. The cooperation benefits are used to expand their respective strengths.