Talk about Baidu's attitude to meta tags

The 2 most important parts of the META tag are keywords and description, whose writing can be said to be the most basic job of optimization, but because of the constant changes in Baidu, meta labels have been changing the impact of keyword rankings, The author has been observing the impact of the label on the keyword ranking.

Now the general view is that the title of the keyword ranking has a very large impact, and meta tags are increasingly being ignored by Baidu, this may also be because of the mate label of the Black Hat optimization techniques, so that Baidu's meta tag some impatient. Indeed, from Baidu Encyclopedia Baidu's own products, we can also see that Baidu's attitude to this label, in the Baidu Encyclopedia, has not been in the META tags in any of the keywords written.

But if Baidu does not care about meta tags This is also very far-fetched, the author of the site, there are some keyword rankings are affected by this label. Here is an example to illustrate.

　　

This figure is a search for the word "Wi Kang care" to get a ranking situation, the first site title inside, and did not include the keyword, but in the description of some appear, but its ranking is better than some of the title contains the keywords of the site. This means that there is still some effect in the META tags of keyword piling.

And what's the impact of meta on keyword rankings, meta tags in the end do not want to do, the author wants to express the view is that if your site is a common weight of the site, you do not intend to use the practice of Black Hat optimization, then the label we should still do it attentively. Because no matter what Baidu's attitude to this label is now, the label itself is to allow search engines to better analyze the page, tell the spider our site page of the approximate content, that is, it exists the starting point is to meet the search engine, So as long as we are doing the idea of the label is to make the spider better indexed to the content of the page, then the label must be able to bring positive effects, and this is not exactly what we do in the optimization of the time to pay attention to the details.

To sum up, Baidu's emphasis on meta tags is decreasing, but there are still some colds, we in the optimization, or should take into account the processing of the label, as long as we do this label to do reasonable, in line with the rules of search engines, it is still helpful to the ranking of keywords.

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