Talking about the difference of the catalogue of the shoe net and the shoe net in the weight of Baidu from the structure

Today is August 10, in fact, since the beginning of the morning has been looking at the shoe nets and shoes web site, because always feel that this site is similar, and there are a lot of places to learn, this article, on the simple introduction of some of their own observation of the two sites in the directory of different, from a directory to elaborate, that is "/ nike/"directory to explain it

Prospects: First of all, we all Baidu a bit "shoes", found Amoy shoes ranked Baidu first, shoe net ranked tenth, here is not a screenshot, the original author thought that the Baidu shoe net will be compared to the shoe net in Baidu will be more, but when the use of tools to query Baidu traffic, not surprised, screenshots for

　　

　　

Baidu traffic unexpectedly difference so much, let me pressure is very big, once again the weight of these two sites up, in the end in Baidu optimization, with what kind of different, in the next observation, the author found in the catalogue of shoes in the long tail of the ranking in all the shoes ranking to do is the best, here is not a screenshot, Need to observe the can own Baidu, here to say, the directory of shoe net compared to the catalog of the Amoy Shoe network in the structure of what is different, and what is worth learning place.

1th: Differences in directory structure arrangements

For example, the Nike catalogue of shoe nets and shoe nets is arranged, Amoy shoe Network has 11 Nike catalogue, while the shoe net has 15 Nike catalogue, 5 main catalogue, from this point, in the Nike catalogue, the Shoe net pays more attention to each product catalogue subdivision. Screenshot below

　　

The above picture is Amoy shoe net

　　

The picture above is the shoe net

In each product catalog, as far as possible the breakdown of the site directory can bring more brand long tail keyword traffic, this point in the brand agent-type site has a very important significance.

2nd: Products in the catalogue, product navigation clarity is different

　　

Amoy Shoes Online Map

　　

Online picture of shoe-making

In the diagram above, are Amoy shoes nets and shoes network about Nike shoes breadcrumbs, in the Amoy shoe products in the list, linked to the general category of footwear anchor text, and in the shoe net, links under the brand under Nike under a shoe category, From this detail you can see that the two are relative to the product catalog of the important procedures, although all linked back to the Nike directory, but the feeling of Amoy shoe network in the directory is always missing a bit what? At the same time also feel that the shoe net will be every directory as far as possible to maximize, from where to go, for their own attention.

3rd: The contents of the details of the problem performance

There are some comparisons, a direct screenshot for everyone to see

　　

This is a picture of the Nike catalog anchor text corresponding to the shoe net.

　　

This picture is the Nike directory link text of the Amoy shoe Network

Compared to each other, the shoe mesh corresponding to the anchor text more rich, for their own directory to create more promotional value, and he did every text has a certain ranking, which is worth our use of relevance to learn.

In fact, this article from the structure of the shoe net and the shoes of the difference is also in order to better let their overall grasp of the site directory written articles, hoping to get their best inspiration from the inside, http://www.iyodong.com/, the long drafting of the site, Hope to get a deeper perspective of their own observation details and direction, refueling.