Taobao allows non-registered users to purchase the design process

Feir Children's shoes before an article on the E-commerce site of the non-landing users to write a good deal. I have done research before, and today, especially in E-commerce site unregistered users buy this design understanding and case record.

Here's the basic logic: ecommerce sites allow unregistered users to buy. The shopping flow design of e-commerce website it is perfectly reasonable to cover this logic. In contrast to the reality of the example, we usually do not go to the mall in advance of their own information to the store (this process can be understood as a membership card process, in fact, the equivalent of E-commerce site registration process) to buy. So I think E-commerce site is the primary guarantee that users to shop smoothly, minimize the disruption of the shopping process. and the user information collection and other aspects of the needs, its priority should be reduced.

Taobao's design of this process is exceptionally ingenious. The scenario is this: Suppose a user hangs out on Taobao, sees a favorite item, and clicks immediately to pay. This is followed by one of the following two scenarios:

1. Verify cookies, found the browser to save the previous use of Taobao account information, and then prompted to land.

2. Verify cookies, did not find any Taobao account information, then pop-up "non-member Speed beat" window:

This two choice, if you have an account in Taobao and do not empty cookies of the abnormal habits, the second design is completely hidden to you, the user does not feel the existence of the design. And for the non-member speed after the design is also very clever, three content (user, password, mailbox) that will help you activate 2 accounts: Taobao and Alipay. And until the payment link is very smooth, the basic will not be interrupted by other information (including the payment password this link does not form interference). I successfully used the non-member speed beat to complete two times shopping, all very smooth.

Finally, a detail: Observe the two illustrations of the tab design, Taobao and Alipay (especially Alipay) very effective use of the tab design can be a number of processes tied together in a page, reducing the process of steps to improve the success of the transaction.