The 5w1h of SEO and SEF from the view of management

function Why
Search engine rankings results for a site has no need for any discussion of the importance of a product in the market in the engines probability, we can through various means to upgrade the cabinet rate, improve product quality, reduce prices, and even bribery. Its purpose is only one, to get the favor of businessmen, in a better position to show more of your products, increase market share.
Object who

SEO and SEF is a marketing behavior for shopping malls, please note that it is for shopping malls and not customers, these shopping malls are search engines: Google, Baidu, Yahoo ... Search engine is a collection of information resources on the Internet, and then for you to query the system, it includes information collection, information collation and user inquiries in three parts.
Concept What
Seo:search Engine optimization, search engine optimization
Sef:search Engine friendly, search engine friendly
Locate Where
In the SEO before, you must first clear the nature of the site, content, browsing groups, competitors. SEO is not an independent existence, but a part of the whole site construction, as an important supporting behavior exists. positioning, publishing, promotion, maintenance, re-development is a complete process, closely related to each other, for small sites, we do not have to force a complete planning, but in the implementation of any action should be fully taken into account their relevance, the spirit of the SEO should be reflected in the site construction of every link.
When the time is right
In a sense, I think there are similarities between SEO and CIS, more specifically, SEO itself is cis. For enterprises, a very important point, CIS is to help the weak, if an enterprise in the rising stage, the introduction of CIS to the enterprise development has a great help, if it is in the initial stage or recession period, then there will be no effect. Similarly, a Web site in the absence of sufficient content, I suggest not to high intensity optimization, do some basic things must be able to keep up with other links on it, because from the point of view of e-marketing, not enough preparation to do the promotion is a loss outweigh the things. We can imagine that the search engine came to your site, but found no value, then you lost the meaning of SEO, seo is not to cheat a click and exist. If the product wants to have the vitality, must obtain the customer the approval.
How to
1. First to instill a concept: SEO technology Determines whether you can open the market, the real content determines whether you can occupy the market, SEO is for search engines, is an important link but not the main link, the mall is just a carrier, Not the end consumer, but the mall is also changing its decision to purchase the product to provide customers with better products. Well, after we clear this concept, let's start talking to the mall. ^_^
2. Please read the Webmaster's Guide first