The beginning of Spring: review Baidu 2012 years of reform, Innovation Road

Not long before the Spring Festival, as we are the end of the lunar year, we should have a summary of what happened in the past year, and today I want to say is not the feeling of life, but after the turbulent 2012, Baidu's development trend will be how.

　　

February 15, 2012, Baidu issued optimization guide, by this Baidu official SEO issued the so-called Official bulletin, that is, do not easily believe that the optimization company, then on the official platform again called SEO is a very important work, back and forth a series of performance proves that Baidu for optimization work has begun to increase observation strength, Pure SEO optimization will not be a key factor in ranking.

May 16, 2012, in order to curb its disadvantage in the flow port, Baidu launched a "Add to Baidu Home" new features, to create a new user homepage, trying to hao123 lost market share through this innovative move to retain, but also to avoid future by competitors, 360, Sogou, such as the development of throat.

While enhancing product innovation and practicality, Baidu to increase the content of the Web site and the search environment, the introduction of the industry certification services, in order to combat those who rely on certain sensitive keywords to steal user privacy or damage the interests of users of phishing sites, the move with the subsequent 360 certification service is the same, but 360 is free.

May 31, 2012, Baidu announced the "well-known site SEO attention" to the well-known site reasonable optimization, away from cheating put forward some valuable suggestions. Then issued a report cheat, so that users effectively participate in the maintenance of the network content environment, but also reflects the Baidu for the future high-quality content point to build the determination. The move is also considered a precursor to the 6.18K station incident.

June 18, 2012, by the beginning of August, during the period of 6.18 and 7.28K station storm, countless sites have been hit or accidentally injured, especially Amoy passenger stations, novel station and the legend, such as the impact of the greatest. For this behavior, the author believes that in addition to the necessary upgrade Baidu algorithm, to combat illegal content, maintenance of the search environment, and further enhance the credibility of Baidu's industry is Baidu's most important purpose, of course, some friends say Baidu is for some website to do promotion, may be commercial purposes in it.

K Station storm brought malicious click events and Baidu and grassroots webmaster contradictions between escalating, and 360 precisely in this opportunity to launch their own search products-comprehensive search, which caused a storm in the Webmaster Circle, and 360 also to some extent by virtue of their own browser port advantages, Grabbed a 10 share of the market. Since this incident, Baidu has also begun 360 between the infighting, both products are in a certain level of competition to improve and improve.

October 12, 2012, Baidu Webmaster tools have been upgraded, add some features, such as Web site revision, site security monitoring, for the webmaster to provide more practical services, maintenance of search products and the stickiness between users, but also gradually improve the grassroots webmaster groups and Baidu contradictions.

December 10, 2012, Baidu launched a rainbow program, the provisions of Baidu encyclopedia some of the hot medical entries will no longer allow ordinary users to change, to the professional institutions, the move is aimed at promoting the health of the medical industry and gradually eliminate the medical fraud incident brought to Baidu's negative impact.

The above is the 2012 Baidu occurred some of the more significant events, the author listed them not only to let you look at these big event table, more importantly, let everyone find out the key points of the future station, for these changes I personally understand the following:

is no longer belong to the era of pure SEO, on the contrary is a marketing + brand + social + optimization of the search environment, compared to relying on the user's search, the site relies on vertical flow of the proportion will become big.

Baidu for the construction of the original ecosystem will also be more stringent, although the 2012 after a series of rectification, the environment has been a preliminary improvement, but according to a grid of Chinese web site development trend, the low quality site is still the vast majority of the existence. So in the future rely on keyword accumulation, pseudo original methods to get good rankings hope will be even more slim.

Baidu in 2012 to increase the geographical keyword ranking adjustment, that is, the geographical keywords of the site priority to get ranked, this is now very common, such as the search for the best tickets for Shandong scenic spot Baidu home page has five local Shandong site, but in the field is not ranked. At the same time, Baidu site optimization more attention to the relevance of the chain, if the chain and the industry has no relationship may be treated as a spam link, no effect, back to possible side effects.

Baidu Webmaster Tools will be more user-friendly, practical, easy-to-use, and Baidu Webmaster Forum will be based on entertainment and interactive and so on to gradually enhance the level of users, to high-end.

Resources and other characteristics of the label will be a greater degree of promotion and application, like 360 of the introduction of certification services and the search for Baidu news show the time and other labels, have proved that the changes in the resource structure of the Baidu will be more transparent and inherent.

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