The core display of the so-called LBS products (checkin) copywriting

This article mainly wants to say, in fact, there is only one law of product design: Your product is in what context to help people in what form to accomplish what task . Your understanding of your products, the results of the above 4 elements of the blank will directly determine your product structure, display, operation.

The following case comes from a core display (checkin) copy of the so-called lbs product:

1, 5gtalk, I in [North Ring Center "Http://URL"]check-in (casing)
2, I just (@ our family Northeast Food (head office)) stepped on a foot Http://URL
3, at home, opposite the balcony is the staff apartment. I am in the urban construction four company staff apartment (Shuangqing Road 14th) Http://URL
4, Ka-ka (xx group nickname) just use the iphone version of XX Group in the satellite building check-in. (2010-04-22-14:11:51)
5, I just got the ' new ' Http://URL # website #
.......
Finally, List 2 from Twitter: I ' m at Night Fashion Billiards Club (No. 9th, Xiao Ying Road, Beijing). Http://URL, Saigon is a good club name for me (@ Gossip club) Http://URL

Note: The above copy all search from Sina Weibo, where the address information I replace with "URL", the website name with "website" replaces .... More of the checkin that you think is fun, please add.

As for the recent explosion of the Foursquare thing, I have no research on this aspect, but the news of my friends has surfaced on my microblog and Twitter, and I've been watching these copywriting for a while, more like eating a fly!

First of all,does the Foursquare checkin represent a state or an action? Which of the values is relatively higher? As a site to guide users in a place "foot", "show the Head", "Insert a flag", "point", "Take a bubble", "casing" 、... What's the point? What is the value?
In the category of SNS very early in the application of a very hot, called "Step foot." From stepping space to logging on to "teasing Ta" and so on, this low-cost user interaction has been effective in the early days of stimulating relationships among community users, but does this apply in mobile communities? I'm skeptical, and from the long-term development of the product, it's bad, and a lot of junk information is going to flood the whole community. The mobile community's most spam filtering ability is far less than the PC-side community.

Secondly, many people put Foursquare directly as a SNS to play to design. I think this is the wrong idea,Foursquare is just derived from the SNS in an application . What is stripped out of the cumbersome SNS must be light, easy to operate, and incapable of generating information interference.
The above copy information is not any readability at all, how can this kind of information show how to produce what value?

Third, checkin this action is generally in the user "spare time" to complete, most of the time in a la carte gap, and other people or something happen in the amateur hours to complete. It means that this interactive action must be done quickly! quick Finish, quick feedback .

Finally, the improvement programme
I think checkin This module can be divided into several categories to design:
1, direct when, let some users the most rapid marking of their own state: I am in xx place. Here, you must let the user in the fastest time to complete this action, do not let @liuyaping such a classmate again appear cups.
2, the State of standardization, according to the data analysis of some commonly used sites set a fast checkin way. such as the location of some restaurants can be built in the "eat" here shortcut phrases, mobile phone typing is very tired.
3, the state of entertainment, the whole day I am a rigid, I do not use the casing? How can such information arouse the interest of the non mobile end friends? Checkin must be so dead and lifeless?
4, user customization, this basic everyone has this idea, not redundant. However, please note that when the user is customized, please match your default language in the system, OK?
5. What do you say?

I am optimistic about Foursquare this mode, but I think the more promising thing is not to combine with the community to do, but with E-commerce combined to do, this will be a very fun social e-business model. There are a lot of places where you don't go to checkin, even if you want to checkin, like heaven and earth. But when applied to E-commerce, the problem will be diluted.