The disillusioned Taobao dream

ebay charges, Taobao free, offline shopping is too expensive, Taobao shop is too affordable, there is Taobao, you can start a business at home, Taobao can sell a variety of goods that are not convenient to sell, such as counterfeit goods, defective products ... Intentionally or unintentionally, Taobao is always let us set up such a label, it also because these labels become the number one vanguard of E-commerce, volume, visit the volume are disdain the industry rivals. But again lifelike lie is always a lie, if you believe, that is Taobao PR complete victory. Whether Ali or Ma Yun is clever to the extreme, can use all available resources to calm wars and crisis, but this does not mean that they will not discount the promise, in the television, the subway to do more advertising can not conceal the truth of the white, this is a businessman and the essence of the sage difference.

Taobao use the slogan of free to attract a large number of sellers stationed, by the topic of difficult employment of university students Taobao entrepreneurial topic, even laid-off workers, retired big ye are ready to open a Taobao shop to play, but Taobao is now not suitable for inexperienced entrepreneurs. In the face of all kinds of strange brush drilling methods, novice sellers should stick to the position or good advice, this is a difficult decision; there are shops, merchandise attributes, pictures, freight, after-sale is a long learning process; maybe you should also find a way to decorate the shop, so that the introduction of their products more perfect, But most of these services are paid for, and the new stores are very small, and when you want to expand your sales you need to buy paid services, and now the price of this part of the service is not cheap. If you encounter a complaint on Taobao, the handling may be more troublesome than the physical store, if you encounter a malicious seller is more likely to outweigh the gains.

At this time you will find that Taobao shop is not more convenient than the operation of physical stores, such trivial problems are countless headaches. The bigger crisis is that Taobao's flow and resources have become more and more likely to be big businesses, Taobao has launched Taobao Mall, Taobao Electric City, nameless good products such as shopping platforms, despite the resistance to the Beijing-east, new eggs invasion of motives, but more importantly, the new platform will pay a lot of money, and sell more Taobao divided into more. This is not surprising Taobao eccentric, the most typical case is Taobao mall's singles Festival Big promotion, the entire activity created nearly 1 billion turnover, this 1 billion there is no c2c small sellers, this is Taobao to prove that they have "the strength to collect money."

Taobao dream shattered not only small and medium-sized sellers, and Taobao's food and clothing parents-"consumers", they as a witness Taobao forward, both enjoy the convenience of Taobao, benefits, but also enjoy the pain of all the ills of Taobao. Buy a mobile phone collection of bricks is the earliest encounter of consumer disputes, due to the uncertainty of online transactions, using Taobao to carry out the bill, point card and other money fraud is not uncommon, the most terrible is that Taobao can not curb the overall attack of swindlers, many Taobao users want to get more than two digits of advertising information. Fakes are the most common consumer in Taobao, clothing, bags, cosmetics, digital products are the hardest hit of fakes, and fakes not only hide and Taobao small sellers, even Taobao Mall has been exposed to sell fakes, because of the lack of identification and protection mechanisms, consumer interests are always difficult to be protected. Invoices, after-sale is also a common problem Taobao consumers, although Taobao introduced a variety of measures to protect the interests of consumers, but the face of the emerging new complaints is still too feeble, and then NB of consumer protection programs can not stop rogue merchants, more and more consumers in the purchase of large items began to choose other business shopping mall.

Taobao dream is by Taobao, merchants and consumers under a special conditions to build together, the dream from the beginning of the mixed with too many idealistic and utopian, so that the dream broken when the disappointment than hope. For Taobao, how to achieve a balance in their own development, consumer rights and interests of small and medium-sized businesses, how to adapt to their new position in the lake will be a huge problem.

Source: XJP submission, original link.