The golden principle of quality content of website editors

Site content is the most important component of the site, whether it is a search engine or a user, come to our site are to see content, no content site is an empty shell, content is also divided into high-quality and inferior quality, quality content can retain users more can attract more users, and poor content for the user's browsing is a great damage , users will immediately turn off the site, the search engine for poor content of the site is also very serious punishment. So how to edit the quality of the content is we have to think, today to share a few points.

One, how to do content will not be down right

Many people do not include the content is not included in the rankings do not contribute to the value of the site or even the right to drop, we do content to cause the site down the right is actually the search engine to identify your content for the garbage content, we do content when the first thing to pay attention to a few details can not be

1. The body of the page do not do inside the chain

This point enterprise station especially machinery station is particularly serious, content often do a lot of keywords inside the chain point to their home page, the goal is to quickly get the keyword ranking, and completely did not think the link has no user clicks.

Unless there is a last resort is our text how to do can not meet the needs of users, such as the download page if we do not do within the chain does not give users links, users will jump out. This is rarely the case in general.

2. A page should not be bold except for the article title and the paragraph title

This is a mandatory indicator, here involves the use of H1 and H2 tag, H1 tag applied to the title of the article, H2 applied to the main text of the paragraph title can be, the two size headings can be bold, other content do not bold, even if our content in the keyword also do not bold.

3. The font color in the page content must be uniform

In an article is absolutely not allowed to appear in more than one color text content, if we have a content in multiple color search engine will be directly identified as cheating, because a lot of cheater website, Health class single page site, collect other people's things and so on will form a different color.

4. The page content is absolutely not allowed to put ads

The text is absolutely not allowed to put ads, advertising also includes Baidu Network Alliance, this point in the medical website phenomenon is particularly serious.

If we are traffic advertising site, we must also have a ranking and traffic in our site after the end of the text from the position plus ads, also can not be added in the text, not in our flow and ranked when the ads.

Second, do not directly collect content

If we collect content directly on the Internet without any processing, or just slightly changed the title, so the search engine identified as the probability of garbage is quite large, so we remember not directly on the Internet to collect content.

Third, according to user needs to find content (not according to the content to find demand)

Many times we fill the content of the Web site is a kind of cramming to do content or to include data to add, many companies even collect and copy a lot of news on their website, in the era of user experience, do not take into account the user needs of the basic is very dangerous.

Find the content according to the requirements specific steps:

1. First determine the main page keyword

2. Determine what part of the user needs to meet each keyword

Because our home page each keyword content demand must be diverse, we only need to meet this keyword most of the requirements on it. For example, our home page has three keywords, we need to find out the needs of these three keywords, because each keyword has specific needs, from these requirements to find out what we need to meet the specific needs, and according to the importance of list out, so our site navigation directory came out, With the catalogue we will know what we should fill out.

Iv. steps to produce quality content

1. Determination of content requirements

According to the last one we have found the corresponding requirements, and also identified the directory navigation and the forum

2. What kind of content

We're going to have the highest level of user attention in the catalog or section we've identified, then we should think: what the user needs content, our plate will have a name, we according to this name to Baidu search to see what is the top three products, if it is Baidu know or library, So we see because Baidu know will be a list of four out, a below with three bar, so we know according to the title of the search for the word users want to know what kind of content. Because Baidu know is according to the user needs comprehensive data analysis to push every keyword Baidu know.

We know the user's most demanding content, we have to think about the user to find the content of what he will search keywords, the most suitable for this section of the keyword selected.

3. Search keyword Find content

We take the last step of the keyword to Baidu search, the top 10 of the site's content we take out, according to the following several methods to combine processing content.

(1) Merger law

The first and second ranked content together, we should note that these content is to complement each other, there is a certain difference, not all is said a meaning, we can individually give them a separate paragraph title.

(2) Optimization method

is a take its essence to its dross process, for example, we search for mechanical products to find is the picture, we will be from Baidu pictures in 100 pictures inside the selection of 4 to 5 best, the picture in a slightly optimized processing, size just, no watermark, very beneficial to the user.

(3) Various methods

The main is to increase the richness of our content, such as graphic combination, such as everyone is a picture of an article, we will do two pictures of an article, if we are all graphics and text combined then we can add video.

Summary: We do high quality content is to avoid our website because of garbage content and down the right, more important is to bring more traffic to enhance the keyword rankings, said above the golden principle of some hope you can think more, such as my website (www.xiaolvseo.com) The corresponding content is being done according to the golden principle.