The visual process of Web design

The Web page is through the visual element compelling and realizes the information content transmission, in order to maximize the visual communication function of the Web page, so that the network truly becomes readable and strong and novel media, the design of Web pages must adapt to the psychological and physiological characteristics of people's visual flow, which determines the relationship and order of various visual elements. Therefore, we should study the distance, position, area and visual process of various visual modeling elements.

The formation of visual processes is determined by the human visual characteristics. Because the human eye crystal structure of the physiological structure, can only produce a focus, but not at the same time to stay in two or more places of sight. People are reading a kind of information, the visual always has a natural flow habits, first look at what, after looking at what, then see what. Visual flow will often reflect a more obvious sense of direction, it virtually form a vein, there seems to be a line, a gas through which, so that the entire layout of the movement trend has a theme. Psychological research shows that in a plane, the upper half of the people relaxed and comfortable, the lower half of the people are stable and depressed. Similarly, the left half of the plane makes people relaxed and comfortable, and the right half is stable and depressing. So the visual influence of the plane is stronger than the bottom, the left is stronger than the right. The upper and middle parts of the plane are called the "Best View", which is the optimal place.

Some of the salient information in the web design, such as the main title, updated daily content, and so on, are usually placed in this position. Of course, the visual process is a feeling rather than the exact mathematical formula, as long as the people understand the process of psychological sequence and the logical sequence of thinking development, you can be more flexible to use. In web design, the flexible and reasonable use of visual process and the best vision, the organization of a natural flow of visual guidance, directly affect the transmission of information accuracy and effectiveness. So in the Web page editing design, visual orientation is a key point, the Web page design is a kind of creation, the first to be based on information transmission, but also in line with people's more common thinking habits, so that the visual process natural, reasonable and carefree. The successful visual process arrangement can make the various information elements in the Web page distribute reasonably in a certain space, which can make the position, clearance and size of the information elements in the page maintain a certain sense of rhythm and beauty.