The method of adding traffic to a website is "out of nothing"

After the bombing of the embassy in South China by NATO, a large number of small websites or albums with this topic appeared on the Internet. News gathering, analysis and comments, signatures collection, and tools and resources used to attack NATO's national sites. For these sites (albums), there are regular ICP and many personal sites. In the specific circumstances at that time, whether intentionally or unintentionally, these temporary sites will bring considerable access to their main sites.
From the marketing point of view, this is a trick to greatly increase the access volume: "Out of Nothing ". This is especially suitable for websites that are limited by the market and cannot frequently plan marketing activities that attract public attention.
What is "born out of nothing? The second and third temporary sites are created outside the main site for some hot events that interest everyone. The only reason these temporary sites exist is to attract access to the main site.
The subject scope of these temporary sites can be unlimited, as long as it is a hot spot of attention and can attract the most eye-catching attention. ChinaByte, as a large-scale ICP service rooted in information technology and the Internet, launched two temporary sites for hot events in 1998: 98 French soccer World Cup site, "Titanic" film station, achieved great success.
The scale of such sites does not need to be large. There are only a few pages, but the content must be compelling, have a clear style, fast login, and easy to browse. In a word, it should be fast and cool!
Do not sell your products or services directly on the top of the page, which will lead to dislike by many netizens. However, you can and must add more header ads pointing to the main site. Or, all header ads and external links on these temporary sites should point to your main site. In this way, because the themes of these sites are attractive, there will be guests like the cloud, there will be a certain proportion of people click to enter your main site, the main site traffic will inevitably increase.
You might say, where are there so many hot spots? In addition, if everyone does this, the hot site will not be hot. There is indeed this problem. Those are sudden hot events that are transient. Before you can respond, the heat has passed. If everyone wants to compete, not to mention limited attention resources, and not to have so many content resources, we can ensure that all of them have their own characteristics and have a look.
Therefore, if you do not have a certain degree of strength or inherent advantages, you 'd better not post on sudden hot events. You can focus on two types of hot topics: one is an expected hot spot, such as the return of Macao and the 50 th anniversary of the founding of the People's Republic of China, and the other is a hot spot around your business. If you are marketing auto parts, you can create a site for "cool car appreciation". If you are marketing travel books, you can create sites such as "scenic spots guide" or "travel home; if you are marketing video products, you can create a site like "music rankings ...... in addition, you have to decide which type of audience you want to attract. If your target customer is a white-collar male between 30 and 40 years old, think about what theme will attract their attention?