The practical application of the advertisement originality of the dream and the reality

Advertising

1. Personification

Personification is the portrayal of visual element materialization and sense world. such as: animals, utensils, to be personified, give the graphics new life and a new meaning. The way in which dreams and reality are expressed is often used in comics and animations.

2, the invisible composition

The so-called invisible composition, like the shape and cover, including in it. In a dream, its invisibility is based on the existence of reality, or the common effect of contour edges. Hidden form, beyond the real space structure dream has become an important means of artistic expression, it is easy to achieve pun, stone effect. Its constitutive condition is that the invisible is attached to the existence of the real form, and similar in fact form, so that it is natural and reasonable.

3, the realization of the dream--cynical
　　
This composing method is actually the substitution relation of the graphic visual element. (In other words, the dream and the reality of the plastic) is a picture of a local factor substitution, that is, to reduce a local factor, add another factor, its shape, its contours roughly mutual care, trying to express the relationship between the two sides at a certain level of internal relations and morphological similarities. To make people accept at least psychologically.
People often say that the confusedly, in the graphical visual factors at a certain stage of interception, and then replaced by another visual element, through analogy, approximate association, so that the results of deceitful Act is still reasonable. The composition of this dream can profoundly express the graphic theme. Most of its constituent conditions are makeover.

4, Symmetrical
　　
Symmetrical figure is the most ancient composition way in the form of graph, which is based on the construction of the structure of the symmetry of the visual psychology. One of the meanings of symmetry is the absolute symmetry of the positive and negative shape of a graph, the projection form, and the other meaning is the relative symmetry of the same quantity of different mass or a certain part of the graph.

5. Visual Passage

Visual passage is essentially a gradual process of visual elements. is the process of transition from one form to another in the process of mass change. With supernatural imagination--the dream, with the help of a certain figure--reality. The construction means has two different spatial relations in a kind of spatial disposition, this often obtains the unexpected success in the advertisement design.

6. Conception of deformation

7, Fun

The so-called interest is to strengthen advertising, illustrations and other design in the expression of the theme of the rich taste, thought-provoking and sobering means. Often use the meaning, metaphor, exaggeration, irony, humor, witty and lyrical and other methods of expression, not reasonable, let people pay attention to art enjoyment and artistic infection.

8. Writing conception
　　
Text is one of the important elements of visual communication design. The image of the text and the text itself is pictographic, the text to a new form, a taste, a life; Given the special visual function of the word generation or the image.

The design concept text should have dual function, firstly, as the visual function of information transmission, the glyph symbol should have strong and vivid visual effect so as to make the information communication more specific and more marked. On the other hand, it is the psychological function of expressing emotion, giving the glyph visualization, graphics, strengthening the denotation of the meaning of the text itself, increasing the visibility, emphasizing the visualization and intuition of the text.

9. Use of Masterpieces

The use of famous works is mainly used in advertising, illustration and the creation of modern art, using the artist's characters, or well-known statues to consciously make local changes, add, reduce, move, dislocation of the original picture of the visual factors to achieve the advertising, illustrations to express the meaning and purpose. The constituent condition is the character image that needs people to be familiar with generally.