The rationality of interactive design vs diverse perceptual users

Talking to a visual designer about the Ued division of Labor, he said: "Interaction design is logic." "It sounds right: the most Internet interaction is to click and jump. Whether target to another page is _self or _blank, it seems that interaction is a purely rational and logical task, regardless of the Sitemap or the navigation of the information architecture.

I didn't realize the neglected problems until one day I asked the fish for a product design.

The general demand for this product is this: an image upload product. Users can set up a display, or you can set a week of automatic rotation. Each selection provides the user with a recommended picture.

The process I started designing was roughly the same:

In addition, I also made a minimum of the real wireframe sketch:

Wireframe sketch First: Come in and let the user choose the way

Smelly fish after looking, only asked me: "You say this step-by-step design plan, do you think this way there is no shortage?"

I listened to the beginning of a Leng, think that this simple, clear process, the user should not have doubts ah, what will be the problem? Then suddenly understand: this seems to have no flaw in the process is only my own yy, the user may not be a complete collection.

First, this kind of linearity may not be able to see some content for the user who has a preference. For example, if I choose seven days to change then I may not see a piece of all the recommended content, to a certain aspect of the business disadvantage;

Second, the Smelly fish is right: in fact, there are usually two types of users, one is the purpose is clear, the other is ambiguous. For the purpose of the user is clear, linear, high efficiency. But for the target is not clear, perhaps give him see a recommendation, probably because like to choose. For the purpose is not clear, the display of content is more meaningful.

In other words, if it is to understand the process, targeted users, high logic, clear click Flow is no problem. But for browsing users, they can not see the bright spot of soy sauce or do not understand the intent of the product, may be lost. But if you have bright-eyed recommendations, you may be able to make them available for purchase.

The 2nd is one of the most important, but easily overlooked, information architecture.

The information architecture divides users into three categories:

1, clear Target also determine what is called

2, with a goal but not sure what to call

3, casual browsing of users

For the first type of user, they are clearly looking for something, also determine the name of what is called, search can meet their needs.

The second category, the user who knows what to look for, but is unsure what to call, sometimes needs to give him some advice. Common navigation and search tips.

For example: give a hint when they explore a search

The third category of browsing users. Referrals or hot information are more attractive to their eyeballs.

Taobao home is the same time to meet the three kinds of users of typical cases: the red part of the search area is designed for the first user who has a clear purpose and who knows what to call, and the green area's class is designed to target but not be sure what to call the user, to guide them to classify, and the blue area to be recommended for no purpose, browsing users.

The internet itself is diverse and user behavior is diverse. The clear rational logic of the interactive design understanding often ignores the user's actual usage habits. So please give yourself a wake-up call: You think the user will follow your path, in fact, not really. Please in the high logic, clearly understand the design of products, back to the perceptual appreciation of your products, add different perceptual user's behavior feeling.

PS: Finally attached to the blog post, smelly fish on the buzz on a section of the Force comment:

Li Chian (smelly fish)-or, the goal is not strong, is a dimension, there are many different kinds of purposeful intensity of users.

In my opinion, the consideration of this factor in design itself is also called rationality and logic. The rationality of design, not just the realization function of logic.

The logical value of design lies in distinguishing the purely subjective design opinions.

Article Source: zhangyq.com reprint Please indicate the source link.