The reason for the stagnation of keyword ranking

Is your website keyword ranking consistently stagnant? But there is no reason to find it. Today, I list the main factors that affect the stagnation of keyword rankings, please take a seat. The solution is also included, I hope this article can help webmaster encountered related problems.

Copy or collect content.

Gathering content is now a common phenomenon, which is a major factor in ranking. Some sites because of lack of content and wantonly copied or collected content, just on the line of the most serious new station, the first day to collect thousands of articles or pictures. In particular, the new station, I do not recommend the use of collection content, because the new station without any weight, collected content will not be included in the meaningless, and this to the search engine caused an unfriendly impression, Baidu on the new station is not have a check period? So in this time the best to be honest, try to publish some original content, There are a lot of web site online a month or two the home page has not been included also this reason. In order to increase the collection, now there are a lot of false original content, in fact, this is a stupid practice. The search engine has already solved this problem, whether you use the synonym conversion or break the paragraph of the article he can identify, the search engine is more intelligent than we think. If the whole article is false original, that is not read, I have seen many so-called false original articles, it is not suitable for human reading content, which is a huge impact on a website experience, this is only a spam site will adopt the strategy. If you are an old station with a good weight and want to add, you can choose to original and collect a mixed approach, as to what proportion of the most suitable I also know. The same content search engine is how to determine which is the original! One is to see this content search engine where to see the first, the second is the trust of the domain name is not high; third, the link to which article is the most links, four is copied content is linked back to the original source; Five is to see the site's PR or weight of the high and low. The weight of the site and the credibility of the domain name is included in the focus, which is why Sina reprinted a piece of other sites will be ranked in front of the original content instead of the reason behind the row. Therefore, it is best not to collect, and so on after the weight of the use of collection and original mixed methods, otherwise it will hinder the progress of keyword ranking.

Title, keywords and description.

In a page, the title is in addition to the content is the most important element, search engine according to the title to determine what the content of the page, and then give the relevant keywords ranking. For this reason, many webmasters to get a keyword ranking and stack keywords, or the title, keywords, description of the content, these methods will cause the search engine unfriendly factors. The title of the site is very fastidious, the best is concise, do not accumulate, but also to include the required keywords, it does not seem to be deliberately designed for SEO, natural is true. For example: "Taobao rebate net trustworthy?" and "Taobao rebate rebate NET to return to profit net Taobao" compared to, "Taobao return to the net trustworthy?" to be concise, friendly, natural much more, but also includes the need for the key words: Taobao rebate, back to the net credible, rebate net, return to the net Taobao. The same keyword in the title of the maximum not more than three times, a word summary, not wordy, not far-fetched, followed by the wording of the keyword. A page of the key words and titles, do not stack, such as the key words "rebate net" will not be written as "rebate, rebate net." Although many search engines are no longer the keyword tag as a ranking signal, but still a part of the search engine will refer to this tag, in the future, perhaps the mainstream search engine will again use is not necessarily oh! So it's better to take him as an element of a page. It's not going to take much time, it's the description of the page again. Description of the SEO and user experience are quite important, his writing is not complicated, as long as you briefly describe this page or the content of the site, what type, what kind of services for users can be, the total number of characters do not exceed 80 of the best. Many webmaster for SEO and write the description of the user is almost not understand, even some of the words are composed of a description, this method may be judged by the search engine for cheating and will be right, the user's first visit to the experience is also a fatal blow, simply do not understand what you this site is doing.

Third, friendship links and trading links.

Webmaster in order to rank money to buy a connection has become the most quickly set up the chain of the fastest most of the way, but all the search engine to buy and sell links are offensive, if found that your site outside the chain suddenly increase or reduce the engine engines will be the attention of search engine, which may be artificial k off Some owners will also buy a large number of black chain dark chain, which is caused by a sharp decrease in the chain, so we do not recommend buying. When some of the Web site weight is not easy to improve, some link companies to find a link to buy, unable to control the webmaster will work with them to sell links. Because most of the websites that come to buy links are no quality or even K-drop sites, if you link to them will be down the right, there will be someone to the search engine to report your site betray links, the end is bad results, so don't for a little money to ruin the site's future, outweigh the gains. If you're already involved in a linked business, it's still too late to stop. There is friendship links need to be treated with caution, to find out whether the other side has been K or will be the right signs, do not rely on PR on the link up. First of all to see how much each other, the snapshot is normal, the content is healthy, there is no record, the output weight is how much, there is no use nofollow and so on. It has already been said that a "bad neighbour" will cause your site to be right or even be the danger of k, not to be in the other person's link bait.

Four, the website or the server is not stable.

The site is often not open to the user experience the biggest blow, if the user is the first visit to encounter such a problem, even if your site is only a few seconds, he may never visit this site. Search engines also want their users to have a good experience, the stability of the site has been included in the ranking factor. To ensure that the site can be normal access is the most basic requirements, if the spider often can not visit your site, the search engine will take this site as a low quality site, will never have good keyword rankings and user experience.

This article by the Blue Moon Blade original, Guiyang SEO (www.gongyang.org) starting, welcome reprint.