The relationship between the F2 of Baidu search results and the title of search results

SEO when I just learned that there is such a question: Taobao is not clearly shielded Baidu search engine, how to search Taobao, how can Taobao still be found, but also ranked in the first?

Search Taobao

And we can find that "Taobao" is not Taobao's website title

　　

Why can I search Taobao

We can click on Taobao search results Baidu snapshot to see:

　　

Taobao Baidu Snapshot

The above has a word hint:

"The keyword you queried appears only in the title of the page or in a link to this page."

In fact, Baidu uses similar Google bombs (Google bomb) algorithm (anchor text link), the reason can search Taobao is because the Internet has a large number of "Taobao" anchor text links to Taobao, which is also the time we do outside the chain need to use anchor text another reason, More factors reference: Why do we do outside the chain to use anchor text?

Parametric analysis

Here to introduce a probability, that is Baidu search results parameters. First we look at the "Taobao" search results of the parameter information:

Baidu Search Results parameters

Put a convenient analysis, to recommend a tool: Baidu search results page Parameters y-Verification code and tools (author: Wu Shing, here is inconvenient to put on the link, there is a need to go to my blog to find)

Through the query "Taobao", convenient to find the search results of each parameter, here we look at the F2 parameters: "4ce6deea"

F2 parameters

From the above parameters can be seen, the title is also the use of linked anchor text similar to the algorithm to display

Factors affecting the title of Baidu search results

In fact, there are many factors, and we usually think that Baidu will match our search terms, the relevant pages of the title list, the following shows the description of the page.

In fact, many of the search results we've seen are not like this:

1, Anchor text link + title

Search "SEO", the second page can see:

　　

Anchor text + title

And the site's title is "Point Stone interaction"

2, H1 label + title

3, H1 label

F2 for 4ca6dd6e Baidu may determine H1 as the title (not necessarily have H1 tag, but play the role of the text can be H1)

Summarize

Above, from the F2 parameters we can see that H1, Alt, and so on are different degrees of influence on our page rankings, so we usually need to pay attention to the use of these tags, anchor text links effective use.

In fact, the impact of Baidu search results show a lot of factors, such as in the search results in the description of the display, generally will not be the describtion we set, this aspect of the specific later analysis

Original article from Hefei website optimization: http://seo.qiankoo.com, reproduced please reserve, extremely grateful!