The two sessions represent a hot debate: how big Data can make China better

With the opening of the third meeting of the CPPCC 12th National Committee in Beijing, the 12 NPC three-year meeting held 5th, China entered the "two sessions." Social security issues, strict governance of the party, economic "new normal" and environmental protection issues and so on will become the 2015 two sessions of the topic of concern. In the two sessions of the proposal and the statement, there are always some proposals and representative members of the attention, especially those who attended the overseas Chinese identity and put forward a new perspective for the two sessions. In this CPPCC, the representative of the overseas Chinese, Perfect World (Beijing) Network Technology Co., Ltd. CEO Robert H. Xiao, "Using big data to shape China's public diplomacy in the new era", not only caused widespread concern, At the same time, let representatives of the two sessions have a hot discussion: how public diplomacy under big data becomes an important means of China's national brand building.

In fact, the implementation and application of big data at the national level is not a new topic. Last year, Xiaomi Technology chairman Lei June's proposal was "accelerating the implementation of the big Data national strategy." The use of big data in the field of public diplomacy, to help China's national brand building, but by the Robert H. Xiao in the two sessions.

Robert H. Xiao as the perfect world CEO, in the world of Internet entertainment has a certain influence, and the perfect world with strong technical strength and excellent product quality, become China's original game export leader. At the same time, the perfect world in the export of its products to all parts of the world, but also for the spread of Chinese culture around the world played a positive role, but also for the Chinese national brand building and enhance the image of China on the world stage has played a unique role. The paper puts forward that big data should be used in public diplomacy to carry out national brand building, and it is also the experience that Robert H. Xiao has been engaged in exporting cultural and creative products for many years.

Robert H. Xiao that public diplomacy in the era of big data should be an important tool for China's national brand building. In the era of big data, the massive data information provides a multi-level and all-round factual basis for public diplomacy decision-makers. At the same time, the big data analysis method can clearly show the intrinsic relationship among the elements of public diplomacy. Therefore, based on the big data of public diplomacy decision-making, its scientific and systematic will be comprehensively promoted.

Robert H. Xiao suggests that the current scattered information database should be integrated at home, and a large platform for public diplomacy data resources should be established, on the basis of supplementing and perfecting the data, the various databases will be interconnected, and the potential value of data in different fields should be fully excavated. On the other hand, the international cooperation of big data is gradually promoted. At present, the western developed countries in the big data analysis of open and accumulation has been quite large, in the official or civil organizations have established an open data platform covering academic, commercial, social undertakings and other fields, we can through a certain degree of sharing, co-construction model legal access to their rights, So as to expand and enrich the big data platform of China's public diplomacy quickly and effectively.

In addition, Robert H. Xiao suggested that China's public diplomacy department should construct a new decision-making mechanism based on big data thinking. In formulating the policy phase, the Big Data Analysis team should provide decision makers with detailed and comprehensive data analysis reports to present the various elements needed for decision-making. Decision makers can improve the quality of public diplomacy decisions by combining the results of big data analysis with their own experience and inference. Policy implementation phase, decision-makers should be based on big data real-time monitoring, closely follow the implementation of the policy, in the face of new changes in time to make adjustments. At the end of the policy implementation, policymakers should critically assess the effectiveness of the policy based on information fed back from big data, summarize successful experiences, and accumulate data and experience for future scientific decision-making.

The era of big data as a natural extension of the information age, its development trend is unstoppable. It will revolutionize all aspects of social life with unprecedented depth and breadth. At the same time, big data thinking will bring a historic opportunity for the public diplomacy of the big country with Chinese characteristics. Robert H. Xiao's statement provides new ideas for the application of big data at the national level, as well as a new topic in China's public diplomacy in the big Data era. Robert H. Xiao's statement will be able to make big data thinking scientifically, systematically and actively applied to public diplomacy, so as to contribute to advancing the leaping development of public diplomacy in China.

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The two sessions represent a hot debate: how big Data can make China better