The value orientation of the website title

Site title is a site's core keywords, is the user to find the keyword when you see the first impression of your site, Baidu is the first to crawl the object, its importance is self-evident, in the "site title to the core guiding role of the site" This article, I have focused on this factor. Since the title of a Web site is so important, how do we set the title that, today I would like to discuss this issue with you:

The site title is not only to meet the needs of Baidu Crawl, but also to provide search user needs, so as to be a good, qualified site title. How can I set a title that meets the above two factors? We can analyze the following two aspects:

First, the search user's point of view! Since the user searches for this keyword, he or she is interested in the relevant content of the keyword, or inquires into this information. Keywords related to a lot of content, then how can we know the user is which aspect of the demand? This requires a long period of experience to accumulate and try to figure out the psychology of the user, but this is not enough, we can cite the authority: Baidu's dropdown box! Here to teach you a little trick, when we enter a keyword in Baidu, Drop-down box will appear a bunch of keywords, and that keyword from top to bottom is the user's usual demand for the largest keyword. So we can find the user needs of the keyword!

Second, standing in the search engine angle! Baidu crawl to the core keywords, that is, the title of the site, according to its title and content matching degree, the content of the site's contribution value and link (inner chain and outside the chain) of the vote, will give the site a ranking of its value, these I in the "site title to the core guiding role of This article has already been said, here is not much to say. Then, the site's title settings will affect the overall ranking of a site that? The answer is yes. We all know that the title of the site we will set up 3-5 keywords, and the first keyword weight is the highest! Then, our first keyword must be set to the most users need to solve the key words, the second keyword is the user's second demand, so that everyone understand it. That is to say, the keyword in the website title must be a progressive effect, from the user first demand to the second demand in the order of the third demand, so that the key words can promote each other rankings, and Baidu crawl to the site title will also give the site a high score. So what kind of site title will affect the overall ranking that? Focus on here, the title of the keyword exclusion principle, I focus on explaining it to you! Since the keyword is set to progressive type can promote ranking, then what kind of keyword will have the exclusion of that? different types and competitive keywords, that might be a little confused, Give me an example! Take "warm baby" and "relieve Dysmenorrhea" These two key words say, the role of warm baby is remission and treatment of dysmenorrhea, these two words are a bit of a connection, so put the two keywords together, and this setting will produce an exclusive, and two words between jumps too large, one is an object, One is the cause. This will lead to two words are optimized not go up, the site is a ranking will soon go down. That explains it, everybody!

Now summarize, the title of the site not only to meet the needs of users, but also in line with Baidu's search algorithm, so that the title is a qualified title.

Article Department of Henan SEO Ye Xiaofeng Original, reproduced please indicate from http://www.yuexiaofeng.com