Thoughts on Learning Taobao index

Self-fetching according to the general understanding (Rmdbs, relational database) under the technical system, the general practice is:

1. Indicator self-help selection

2. Self-help selection for target population

These 2 self-service applications are for enterprise management as well as frontline marketers. The indicator selection is not discussed here. Here are the main topics for the first-line marketers, the target crowd self-selected scenes.

Assuming that the first-line marketers need to find a potential customer base through information systems, they often need to combine their own understanding of the business or the characteristics of a potential customer base provided by a senior business expert (senior business scientist), which is today and timeliness in information explosion and rapid change. It's easy to fail. Deformation thus loses the guiding meaning. Only in the changing user needs (and data analysis) in real-time induction, can be relatively accurate to draw a potential customer group characteristics.

Through the specific modeling of large amounts of data, can enable the first-line marketers can be selected by the marketing staff and reference personnel to the relevant dimensions of the comparison (natural properties \ Business attributes \ Portrait properties). Thus continuously adjust the selection of the attributes of the people to optimize the selection of people, improve hit rate, reduce marketing costs, The purpose of reducing customer antipathy.

This kind of similar application one is Ali's "gold book", the other is "Taobao index". Gold book "should be difficult to obtain the information is not described in this article, the" Taobao index "as the reference object to explain

"Taobao index" is a member of the Taobao data combined with consumer behavior data combination of an online data analysis application, through the search for commodity keywords, to find the corresponding crowd analysis, can also input two or three commodity keywords, to compare and analyze the corresponding demographic information.

After entering the keyword, we can first see the level of attention and sales of 2 kinds of products in Taobao.
Analyze the features in terms of market trends:

As soon as we saw it, Xiaomi's attention was much higher than note2

So where do people pay more attention to Xiaomi?

So what are the characteristics of the people who pay attention to millet and note2?

Then we can continue to analyze the market segment from the perspective of

Who is concerned about millet who also focus on what products?

People who prefer millet, which brands they prefer

Taobao index did not do too much directional analysis, such as list download \ for the relevant applications of traders (such as a store buyer's level distribution, comprehensive product evaluation, etc.). At present, it should be just an experimental project, through the Internet to verify the feasibility and stability of Taobao index technology structure.

Learn from the above. Lenovo to the telecommunications business, if in the selection of a business to develop the target customer population, we can and already is the customer population of the business comparison, then also can make the general marketing staff through the data to guide and divergent thinking role, to constantly adjust the selection conditions to improve the hit ratio.