Three stages of network advertising development

Since 98, China's internet has gone through 10 years. From the outset, the Chinese Internet has shown a strong media nature, which directly determines that online advertising is bound to be the main source of revenue for most Internet companies in China. In the history of the development of the network advertisement, in the process of the Chinese Internet from web1.0 to web2.0 upgrade, the interaction and autonomy, emphasizing that the communication becomes more and more different from the traditional advertising, and the various changes of the means of putting in place have made a qualitative leap in the development of the network advertisement. Carefully, the development of Internet advertising in China has experienced three different historical stages.

The Golden age of the first generation portal site

Looking back on the history of China's Internet, web1.0 's ads are very simple. On the one hand the portal for netizens to provide a huge amount of information to create a large number of visitors, on the other hand, the site to attract advertisers eyeball. News + The combination of advertising, no one can imagine that this simple advertising in the future has become the most major portal revenue source.

The initial network advertisement market is big, the competition is few, the profit is quite high. Compared with the traditional advertising is limited by time, layout, cost and other conditions, the initial advantage of network advertising is obvious. Anywhere, across regions, cross borders. Most importantly, compared to the traditional advertising of the blind, advertisers can clearly understand how many people click on my ads, this attraction is very huge. Click-through, traffic has become the initial development of network advertising is often mentioned words. Sina Sohu and other portals also in this period of unlimited scenery.

the second generation of Baidu Google search ads

Internet advertising after the cold winter, regain a strong vitality, along with the development of technology, search engine led the development of online advertising the second golden period. If the first generation of online advertising will simply move to the Internet, then the second generation of online advertising has produced significant changes.

Keyword search, bidding rankings so many advertisers in order to fight for the gold position and beaten badly, how to let users quickly find you, has not only the network company, but also become a consideration of advertisers wisdom and financial strength of the contest. Baidu more understand the Chinese market strategy, quickly won the hearts of the people. Let Baidu company on the Nasdaq listed on the popular, set thousands of love in one, and so far the Chinese internet has become a formidable giant.

The second generation of online advertising created a spin-off of the website Alliance. But it was a transitional product, and was soon replaced by the third generation of online advertising.

Ali mother mode of autonomous trade in the third stage

Regardless of the portal or bidding, only applicable to large advertisers, and the network advertising market distribution of the majority of small and medium sites and long tail advertisers, their needs have not been very well satisfied.

Long tail theory of the popular, along with the concept of web2.0 by the network industry, this market has aroused people's concern and thinking. The development of the long tail is plagued by two aspects, one is the influence of the website Alliance black-boxes operation, the long tail market lacks the transparent, fair, fair Trading environment; On the other hand, due to the limited strength of both sides, advertising price has become the most sensitive factor for both buyers and sellers.

Therefore, the third generation of network advertising has made a qualitative leap, advocating interaction, price participation, independent choice, to maintain communication anytime, anywhere to become a new feature. Who can meet these requirements, who can win the long tail. At present, the outstanding representative in this respect is Ali's mother. It solves the problem of integrity through Alipay, obtains the favor of the market, and quickly becomes the No.1 in the third generation network advertisement.

Human imagination is unlimited, the development of the Internet also follow this rule, do not know what the next generation of internet advertising will look like, and let us wait and see.