Tianya Test Water network Word-of-mouth marketing ' xing: hope and keyword comparable

Tianya, founded in 1999 in Hainan, China. During the eight years of its existence, the first 6 years were wholly non-profit, and 2005 years began to be commercialized. And before the silent six years in Tianya CEO ' Xing, it is precisely the achievement of Tianya. He said: "Tianya 6 years without commercialization, is virtually achieved the horizon." In fact, the community should be self-organizing, without human intervention, such a community could not be hit with money. ”

Is such a community in 2005 by Lenovo "Fancy", investment 2.5 million U.S. dollars, the industry has also been rumored that the media, Google (Google) may invest Tianya. July 4, ' Xing admitted that indeed with the audience, Google has a very deep contact, but has been the investment is "Lenovo-oriented investment." With the number of users more and more, ' Xing said: "Commercialization is the inevitable thing, because to invest, to increase the server." ”

July 5, Tianya in Beijing announced the core advertising products Adtopic (recommended topic advertising services) online. Tianya Introduction said that the product and post marketing, such as sticky stickers, gunmen stickers, gun version is not the same, these marketing models destroy the user experience, and adtopic proprietary "topic list" area, in the community objectively independent show.

Talk about the end of the world in the search process of profit, the reason that finally chose adtopic such a pattern, ' Xing said: "Wireless mode, in the Nasdaq has come to the trough, friends, membership fee model for us also go. The network community is a live Lei Feng contribution Information Place, the Netizen provides the content also to accept the Netizen money? So they don't spend their time on personal charges; traditional hard advertising, Tianya clicks are not high, because to see the end of the people are looking at the posts, and do a good job can not compete with the portal; Post ads, netizens are very disgusted, when 1/3 of the content is advertising, to provide us with information of the live Lei Feng long run. And the cost of implementing maintenance is also very high. ”

' Xing that the end of the earth is a virtual platform for life, he let everyone pay attention to such a Web site Second lives, "we must pay attention to the" Second life "model, it is a 3.0 model, 2 is gathered people, no aggregation of enterprises, 3.0 to gather enterprises. Our location is the world's online home of Chinese, is actually a large virtual life, virtual community concept, in this community can also build some enterprise things. ”

' Xing hopes to launch the Adtopic with the search engine's "keyword" products to match. He said: "The internet is exciting things less and more, hope this product is in the future comparable to the search engine keyword" advertising products. ”