Use blog for enterprise Network Marketing

In today's China, internet marketing is still a new form of marketing, blog marketing in the internet marketing, many companies want to do blog marketing or have done blog marketing, but most enterprises do not know how to blog marketing, all the relevant information will understand the error, corporate blog How to achieve the best marketing purposes, In my previous article "Thinking about Chinese Enterprise blog marketing" has been discussed some, now I will add some new ideas and views.

　　The characteristics of the blog

The nature of the blog for content providers, to provide more high-quality personalized original articles, usually, blog has a strong personality and neutrality, the article comments are more objective, often by the various network media reference. Blog in the search engine good performance, generally similar to Google's search engine will give the blog a higher weight, and the blog article as an objective and valuable.

The IT industry is more of a corporate employee blog, such as a lot of Google employees, and has been an active blogger. On the one hand, they are the developer and the pilot of this new technology, and the discussion of technology and products has been the main topic of this type of blog. In addition to technical articles, there is also the release of personal life and emotions. Through the way of blogging, it can also enhance the communication and understanding between colleagues and industry peers, and also achieve the role of coordination and external communication.

　　Content Marketing

Blog marketing and traditional marketing is different, through a personalized text, to spread a certain idea, this is the biggest feature of blog marketing. The biggest difference between blogs and other sites for corporate marketing is that blogs use more neutral text to hint at the reader, and to instill a message indirectly.

The writing of the product article on the blog, will be different from other media, will not directly write the product's function and use, 20 to the user's point of view of the product evaluation and experience, standing in the third party to comment, so that the review article has more real, neutral and objective, so that readers more convincing.

The purpose of the enterprise's network marketing is to promote its own products, and low-cost and efficient promotion of a product is an important way to release a free software, netizens are happy to download the use of free software, but also happy to disseminate and share the use of free software, if the enterprise early through the way of free software, access to a large number of users, Then we can use all kinds of methods to explore the business value of these users, to achieve the enterprise billing software sales.

For example, an enterprise can develop a class of free software or free application services for individuals that can be hooked up to Facebook, happy, campus, SNS, or automatically synchronized micro-blogging software to attract a large number of related users who will leave their phone numbers and emails when they register, and contact them with this information. To tap deeper business opportunities.

In addition, you can organize some line of online interaction, such as regular on-line network meetings or offline promotion meetings, exchange some popular development technology knowledge or application knowledge, through the participant registration of the telephone and other contact information, to find their company-related business opportunities.