Using website traffic statistics to judge the conversion rate of website

At present, the rapid development of the Internet, the number of netizens straight up, through the network marketing has gradually become the mainstream of sales, network marketing in the Web site optimization is now the most respected one of the sales method. For small and Medium Enterprises website optimization, to do a number of major product keywords has been regarded as a successful network marketing, understandable, small and medium-sized Enterprise website optimization relative to other types of Web site optimization of a simple many, can be a simple understanding of the main product keywords to do Baidu home page has been successful. But the reality is often not as good as we think. Many business executives reflect that their website is optimized to do well, but the orders received are few. What's the problem? Several keywords appear in Baidu home page, the site of the day PV is also very high, but is not to bring orders. Speaking of this many people should understand, this shows that the conversion rate of the site is very low, the customer jump rate is very high. The reason is that the site's user experience is poor.

We can through the site's traffic statistics, to determine the level of conversion rate of the site, to give you an example of my own, I work in a medical device company, the Division website optimization, optimize the initial site traffic is very limited, a day's visit volume of about 20-30, customer consultation 1-3, which shows that our website conversion rate is very low, The reasons for this phenomenon I have analyzed the following points

1, some key keywords ranking is not good (excluding already optimized site). Ranked good site has a lot of traffic this is necessary.

2, Titie. A good title can attract more customers, even if your site is not ranked in the situation can be you stand out.

3, the website opens the speed. The pace of modern life is fast, the same information on the site is also thousands of times, no one is willing to spend half a minute to wait for your site (excluding old customers and brand effects)

4, the internal structure of the website. A good site to know how to highlight its main content, so that customers at a glance; the internal design of the site is equally important, after all, to make the customer look comfortable.

5, website text page. Including about us, contact information, payment methods, such as plain text page requirements have a reasonable layout, the appropriate text plus black, this gives customers the impression is serious, serious.

Analysis of the reasons, and then make the corresponding changes, coupled with other key key words have risen in succession, the site's daily visit volume increased, the conversion rate of customers also greatly increased, the site optimization less than half a year, its turnover has reached 600,000. It's really kung fu that pays off. Pay in return.

Daily statistics web site traffic and customer inquiry volume data, two data are compared to the conversion rate of the site, according to the data can be analyzed from the site's deficiencies, effective on their own site to adjust accordingly.

Web site optimization is the basis of network sales, user experience is an important determinant. Both are complementary and indispensable. The website that really stands on customer's point of view is the successful website.

This article by the Branch Valley medical treatment, reprint please indicate the address. http://www.sj77.cn/