Wang Tong: Taobao Distribution planning market demand is huge

at present, more and more traditional enterprises began to open Taobao shop to do E-commerce, prompting the number of Taobao shop has risen sharply, just inquires, Taobao shop has more than 3.65 million. For more and more shops, more and more fierce competition, how can an enterprise through Taobao to sell their products crazy?

The traditional open Taobao shop path is as follows:

1, registered Taobao shop

2, decorate Taobao shop

3, carry out promotion promotion

4, the accumulation of shop reputation

5, the gradual promotion of sales

This is the traditional way to carry out, the road to success is very long, cruel, slim, because Taobao sellers have more than 3 million, and every day is still in the crazy growth, and you also operate countless competitors, like an army across the bridge, the results naturally known.

Remember: look at the problem from another angle, it's easier to change!

From the traditional point of view, more and more Taobao shop, more and more fierce competition, this is to block the development trend. Such being the case, can we occasion, change a kind of operation idea, use the idea of subversive type, will our Taobao store open success?

Of course, book-Hui classmate is such a master.

Book-Hui is my middle school classmate, IQ is very high, university in the PLA Information Engineering University, has won the first prize of the National College students Mathematical Modeling contest, has not graduated from the recruitment of Huawei, Huawei in the first two years to do technology research and development, generally in Huawei to do the technology are more tired, and even have experienced the death of labor. But he is doing technology research and development that two years, often feel too relaxed, many times the shortage of leisure, then bored, transferred to the market department, the result in the market department for two years, feel life is too dull boring. Quit and started a business.

What is the motive of his resignation?

Originally they do the market, busy time is busy, but most of the time is free, one chat with a netizen, the Netizen opened his own Taobao shop, one months to earn 300 yuan, let him envy unceasingly. To know, his annual salary is 200,000, a day's salary is more than 300 yuan, why can let him envy unceasingly? Because he has never made money through the Internet. So with this feeling of envy, his amateur also started Taobao business. He did not think of is that the first month he earned 3000 yuan, so he increased confidence, began to further study Taobao, and then pay more than the salary after the resignation.

He just Taobao shop, I have seen his Taobao shop, let me do it for the things I do not Xiao Gu. Sell is twenty or thirty Yuan Cup, the unit price so low, still need troublesome logistics, this can make a fart money. Because my theory is: non-profiteering does not cooperate, a single product is not hundreds of yuan profit is not done.

A year later, I look at its shop, looks very general, did a year only four drill, practice crown did not achieve, certainly unsuccessful. So I laughed at him while I was chatting.

As a result, this man gave me a few data, let me stunned.

50%: He sells the product although the unit price is low, but the profit ratio is not low, can reach 50%, as long as the quantity is big, still very makes money.

100,000: in the past year, he sold more than 100,000 cups through Taobao, and he didn't hire an employee.

I said dude you brag, said that this is impossible, if you sell so many cups, your Taobao shop should be the Crown shop, why now only four diamonds?

He said his Taobao shop is just a model store, on Taobao, he developed more than 100 distributors. On Taobao: Stio expression Cup, big porcelain mug and other brands, are his use of Taobao distribution sell fire up.

This is a clever trick:

1, Save customer service pressure: Franchise shop to help you do a customer service

2, Save the promotion cost: are the franchise stores to help you promote

3, rapid sales volume bigger: 100 sell, every day sell 5 single, your sales will exceed 100,000.

Open Taobao Shop more and more people, but there are a lot of people will open Taobao shop, but there is no good products, and such people more and more, so, the development of Taobao distribution is a good model.

However, Taobao distribution platform, we all know why companies do not do it themselves, and let him do it?

He said, although Taobao has a very early Taobao distribution this platform, but the platform is just a tool, want to use this tool, not to walk the process of the tool OK, the key is to other aspects of the work to do, specifically to do those jobs?

To the period drank a lot of good wine, only to reveal the following key pieces:

1, Product value molding: The product packaging is very good to sell, only people are willing to distribution.

2, the Model shop renovation: The model store in all aspects of the Distributor shop role model, must spend their minds.

2, the production of data packets: The data package can make the cost-free shop automation, very key.

3, distributors of recruitment: To understand the psychology of sellers, in the sellers circle has a good popularity is very useful.

4, distributor training: With their own experience training guide, to help every distributor to make money, this is most important.

5, after-sales service system: Completely solve the distribution shop all aspects of the worries, such as return and return of goods and so on.

Indeed, Taobao distribution, like online development agents, the principle is the same, but through the Internet and Taobao distribution platform, so that the cost of this model to the lowest, the development speed to the fastest, and most of the links can be fully automated completion.

Recently, in my proposal, the book Hui began to sum up their actual combat experience, and then in the book-Hui personal website and e-commerce is gradually using video and article of the way to release. Taobao distribution of interested friends, you can communicate with them.

Traditional enterprises into E-commerce, regardless of business-to-business, business, c2c, M2C, and so on, all of these concepts are floating clouds, the core or how to sell products sold, sold volume, a large amount of success.

The traditional enterprise blindly into e-commerce, even if the money is not necessarily successful, if the enterprise to take: b2c+ Taobao distribution model, can be low risk of rapid so that hundreds of thousands of online shop to help themselves sell products, think not hot selling are difficult. So for the traditional enterprises to carry out Taobao distribution outsourcing services market demand is huge!

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Author: Wang Tong starting: www.eczn.com/